Universal Journal of Agricultural Research 11(1): 56-71, 2023 http://www.hrpub.org DOI: 10.13189/ujar.2023.110106 Sustainability Strategy for Organic Paddy Farming Business toward Global Market: Network Process Analysis Approach Heru Irianto 1,2,* , Erlyna Wida Riptanti 1,2 , Emi Widiyanti 2,3 , Refa'ul Khairiyakh 1 , Agung Prasetyo 4 , Mujiyo 5 1 Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret, Indonesia 2 The Center for Micro, Small, and Medium Enterprises and Cooperative Studies, Universitas Sebelas Maret, Indonesia 3 Department of Agriculture Extension and Communication, Faculty of Agriculture, Universitas Sebelas Maret, Indonesia 4 Department of Agribusiness, Faculty of Agriculture, Universitas Tunas Pembangunan, Indonesia 5 Department of Soil Science, Faculty of Agriculture, Universitas Sebelas Maret, Indonesia Received November 25, 2022; Revised January 3, 2023; Accepted January 28, 2023 Cite This Paper in the Following Citation Styles (a): [1] Heru Irianto, Erlyna Wida Riptanti, Emi Widiyanti, Refa'ul Khairiyakh, Agung Prasetyo, Mujiyo , "Sustainability Strategy for Organic Paddy Farming Business Toward Global Market: Network Process Analysis Approach," Universal Journal of Agricultural Research, Vol. 11, No. 1, pp. 56 - 71, 2023. DOI: 10.13189/ujar.2023.110106. (b): Heru Irianto, Erlyna Wida Riptanti, Emi Widiyanti, Refa'ul Khairiyakh, Agung Prasetyo, Mujiyo (2023). Sustainability Strategy for Organic Paddy Farming Business Toward Global Market: Network Process Analysis Approach. Universal Journal of Agricultural Research, 11(1), 56 - 71. DOI: 10.13189/ujar.2023.110106. Copyright©2023 by authors, all rights reserved. Authors agree that this article remains permanently open access under the terms of the Creative Commons Attribution License 4.0 International License Abstract Go Organic was launched by the Indonesian Government in 2010; nevertheless, its progress has encountered issues and constraints. Farming products, especially organic paddy, have been unable to satisfy export demand since organically certified agricultural land has not yet reached its goal. This study aims to investigate the sustainability strategy of organic paddy farming in the global market. The exploratory investigation was undertaken in Ngawi Regency of East Java. The study surveyed 90 organic/converted rice producers as respondents. Data analysis was performed by Multi-Dimensional Scaling (MDS), which was followed by Network Process Analysis (NPA). MDS was utilized to assess the sustainability of the five dimensions: environmental, economic, social, institutional, and technological. Meanwhile, NPA was conducted based on the MDS analysis findings to identify the essential methods for sustainability improvement. The research unveiled that the environmental, economic, social, and institutional dimensions were quite sustainable. However, the technological dimension was less sustainable. Multidimensionally, organic paddy farming was quite sustainable. Based on the identified priority strategy, increasing the availability of organic matter and organisms in the soil would improve the sustainability of organic paddy farming. It was accomplished by incorporating straw, livestock manure, fermented farming waste, azolla, earthworms, eels, and organic pesticides into the soil, increasing the long-term quality and quantity of organic paddy farming. Keywords Go Organic, Environmental, Economic, Institutional 1. Introduction Indonesia is the fourth most populous country in the world, behind China, India, and the United States. The Indonesian population exceeded 276 million at the end of 2021 [1], with an annual growth rate of 1.25% [2]. The enormous population and ever-increasing growth rate raise food needs. Food is a basic necessity of every human being, ingested to supply the body with nutrients necessary to support life [3]. Following the law, the right to food is a