Journal of the Association for Information Systems Journal of the Association for Information Systems Volume 15 Issue 10 Special Issue on Methods, Tools, and Measurement in NeuroIS Research Article 4 10-20-2014 Towards a NeuroIS Research Methodology: Intensifying the Towards a NeuroIS Research Methodology: Intensifying the Discussion on Methods, Tools, and Measurement Discussion on Methods, Tools, and Measurement René Riedl University of Applied Sciences Upper Austria and University of Linz, rene.riedl@fh-steyr.at Fred D. Davis University of Arkansas, fdavis@walton.uark.edu Alan R. Hevner University of South Florida, ahevner@usf.edu Follow this and additional works at: https://aisel.aisnet.org/jais Recommended Citation Recommended Citation Riedl, René; Davis, Fred D.; and Hevner, Alan R. (2014) "Towards a NeuroIS Research Methodology: Intensifying the Discussion on Methods, Tools, and Measurement," Journal of the Association for Information Systems, 15(10), . DOI: 10.17705/1jais.00377 Available at: https://aisel.aisnet.org/jais/vol15/iss10/4 This material is brought to you by the AIS Journals at AIS Electronic Library (AISeL). It has been accepted for inclusion in Journal of the Association for Information Systems by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org.