ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 Material Culture, Memory and Identity Eric Arnould, University of Nebraska Craig Thompson, University of Wisconsin Kent Grayson, Northwestern University Jean-Sebastien Marcoux, HEC Montreal This presentation draws on the Material Culture Studies research stream. It presents some recent advances made in the field, and highlights their relevance for Consumer Culture Theory. This presentation focuses on a particular body of work that emerged at University College-London during the 1990s, on the social construction of memory. This topic is strongly related to CCT’s theoretical preoccupation with consumer identity projects as expressed by Arnould and Thompson. The studies discussed here highlight the role played by different forms of material cultures in the negotiation of the past, and in the reflections on the future. As such, it meets the call for future CCT research on temporality. [to cite]: Eric Arnould, Craig Thompson, Kent Grayson, and Jean-Sebastien Marcoux (2005) ,"Material Culture, Memory and Identity", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 605-607. [url]: http://www.acrwebsite.org/volumes/13800/eacr/vol7/E-07 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.