International Journal of Social Sciences and Management Review Volume: 06, Issue: 02 March - April 2023 ISSN 2582-0176 www.ijssmr.org Copyright © IJSSMR 2023, All right reserved Page 252 ANALYSIS OF FACTORS AFFECTING REPURCHASE INTENTION ON GRABFOOD ONLINE FOOD DELIVERY SERVICE APPLICATIONS ANISA LATHOFIA*& ADHI PRASETIO** *Student, Management Business Telecommunication and Informatics, Telkom University, Indonesia ** Lecturer, Management Business Telecommunication and Informatics, Telkom University, Indonesia https://doi.org/10.37602/IJSSMR.2023.6219 ABSTRACT The increasing trend of buying food through application services is predicted to continue to increase. This means that consumers still intend to purchase through the applications they have used before. However, this only applies to some applications. Because in 2022 GrabFood experienced a decrease in GMV transaction value by 39.38% from the previous year. Thus, this research aims to help GrabFood increase the value of its transactions through repeat consumer purchases. One way is to find out the factors that influence consumers' intention to repurchase through the GrabFood online food delivery service application. This study aims to determine consumer perceptions and analyze factors that are predicted to influence repurchase intention in the GrabFood online food delivery service application in Indonesia. From the findings, it is hoped that it will benefit GrabFood to take the proper steps in fulfilling desires and attracting consumers to repeat purchases. The method in this study is quantitative with descriptive research type processed with IBM Statistics SPSS 25 software and causal with the analysis technique used is PLS-SEM processed using SmartPLS 3.0 software, by conducting hypothesis testing. The results of this study, based on 320 respondents who meet the criteria, show that consumer perceptions of GrabFood are good and moderate. In addition, this study shows that four of the six hypotheses are accepted, namely, each of the variables effort expectancy, perceived usefulness, social influence, and trust have a positive and significant effect on repurchase intention. Meanwhile, information quality has no positive or significant effect, and perceived risk has no negative or significant impact on repurchase intention. Suggestions for GrabFood Based on this research, GrabFood needs to improve in offering effort expectancy, usability, social influence, and trust to increase consumer repurchase intention and improve the quality of information and risk prevention for better consumer perceptions of GrabFood. Keywords: Effort Expectancy, Perceived Usefulness, Repurchase Intention, Social Influence, Trust. 1.0 INTRODUCTION The development of technology is increasing rapidly. Many people feel the convenience with the help of continuously developing technology so that daily work is more effective and