COMMENTS COLUMN OF VIRAL POSTS AS AN ALTERNATIVE PROMOTIONAL MEDIA FOR ONLINE BUSINESSMAN Faiza Nurrahmah Technology has developed very quickly in the last few years. The low cost of internet access is one of the causes of technological development. The internet is no longer a luxury because everyone can use it easily. Everyone, from children, adolescents, adults, to the elderly, can easily access the internet. The results of a survey conducted by Asosiasi Penyelenggara Jasa Internet Indonesia stated that 196.7 of the 268.5 million total Indonesian population were active internet users (Pratama 2020). This means that more than 70% of Indonesia's population already uses the internet. With so many internet users in Indonesia, it opens up opportunities for businessman to take advantage of this opportunity, that is online business. Online business is a kind of business that has emerged since the widespread use of the Internet in society. This business offers convenience for people who want to shop without leave their house. Only by using a device connected to the internet, everyone can order an item and wait for the courier to come to the house to bring the purchased item. In addition to buyers, online businesses also provide benefits for sellers. With an online business, a seller does not need to rent a shop to sell his wares because wares is only stored in a warehouse and only be taken out when someone wants to buy the wares. In the world of online business, the term dropshipping is also known. Dropshipping has a system that the seller does not stock wares, but the seller will only order wares from the producer when someone wants to buy so that the seller does not need to be afraid if the wares are damaged or unsold. Thus, the capital spent for dropshipping is very little and can even be said to be a business without capital. Seeing this convenience, many young people are interested in trying to do online business with a system dropshipping. Behind this convenience, there are still problems that make someone hesitant to start doing online business. One of the problems is the lack of acquaintances who can be made as a target market so that some people have started using their social media as a media to promote their products. However, for people who have little followers, maybe this method cannot be said to be the solution to their problem. So a solution is needed to help those with little followers to continue promoting their products on social media. Therefore, the author offers an alternative for online businessman who have little followers to use the comments column of viral post as a product promotion medium. In addition to viral posts, an online businessman can also use artist posts because it is