Journal of Entrepreneurship, Business and Economics ISSN 2345-4695 2016, 4(1): 22–44 Copyright © 2015 Scientificia www.scientificia.com SME’S ENTERPRISE RESOURCE PLANNING IMPLEMENTATION, COMPETITIVE ADVANTAGE AND MARKETING PERFORMANCE: FINDING FROM CENTRAL JAVA, INDONESIA Susilo Toto Raharjo, Mudiantono, Mirwan Surya Perdhana Faculty of Economics and Business, University of Diponegoro, Semarang E-mail: mirwan.perdhana@undip.ac.id Received August 2015; accepted September 2015 Abstracts Enterprise Resource Planning (ERP) is an integrated application software for widespread use in the organization. The aim of this study is to determine factors that affect the successful implementation of ERP in Small and Medium Enterprises (SMEs) in Central Java in order to build competitive ad- vantage and increase marketing performance. To test the 9 hypothesis, this study utilized data from 107 SMEs in Central Java. The results revealed that variable hardware and software selection have the greatest influence toward the successful implementation in Small and Medium Enterprises. It is suggested that SMEs should gain knowledge and solidify its business process reengineering before implementing ERP. Research paper Keywords: Enterprise Resource Planning, Competitive Advantage, Marketing Performance, SMEs, Indonesia Reference to this paper should be made as follows: Raharjo, S. T., Mudiantono, Perdhana, M. S. (2016). “SME’s Enterprise Resource Planning Implementation, Competitive Advantage, and Market- ing Performance: Finding from Central Java, Indonesia”, Journal of Entrepreneurship, Business and Economics, Vol. 4, No. 1, pp. 22–44. 1 1 This paper is a revised and expanded version of a paper presented at the International Conference on Entrepreneurship, Business and Social Sciences, Indonesia in 2015