Evidence of Moderating Role of Organizational Culture among Strategic Alliances and Organizational Performance Adil Tahir Paracha * , Soban Mahmood † , Malik Jawad Saboor ‡ , Summera Malik § Abstract The present study was aimed to investigate and identify the impact of strategic alliances on organizational performance and to study the moderating impact of organizational culture among strategic alliances and organizational performance. The present study adopted deductive and quantitative approach and lies under the philosophy of positivism to develop and test the hypothesized relationship on the basis of existing theories. The findings suggest that strategic alliances play significant role in organizational productivity and growth. Keywords: Strategic alliances, technological Innovations, productivity, organizational performance, organizational culture, sustainability Introduction ‘strategic alliance’ is usually described as mutual agreements between the organizations to increase their capabilities for better competition in an intense competitive world (Serrat, 2017). Such alliances are extended cooperative agreements intended to change among companies (or partners) to achieve goals of mutual interest built on collaboration among the companies (Krishnan, 2016). In recent decades’ strategic alliances have played very significant role in organizational performance. However, literature regarding high technology strategic alliances is limited to the developed countries like USA, Italy, Greece and Finland (Norman and MacDonald, 2004). The area of strategic alliances in Pakistani organizations has not been discussed widely by the researchers. Telecom sector plays a vital role in Pakistan economy. A Pakistan Telecommunication Authority (PTA) report in July 2018 revealed the number of 3G/4G subscribers in Pakistan has surpassed 57 million. This study is intended to contribute towards the literature of strategic alliances in Pakistani context by focusing on effects of organizational culture and its relationship with strategic alliances and organizational performance. * * PhD Scholar, Department of Business Administration, IQRA University, Islamabad, Pakistan, adil_paracha@comsats.edu.pk. †Graduate Student, Management Sciences Department, COMSATS University, Islamabad, ‡ PhD Scholar, Department of Business Administration, IQRA University, Islamabad, Pakistan, § PhD Scholar, Department of Education, International Islamic University, Islamabad, Pakistan