Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=hhth20 Health Communication ISSN: 1041-0236 (Print) 1532-7027 (Online) Journal homepage: http://www.tandfonline.com/loi/hhth20 An Experimental Test of the Roles of Audience Involvement and Message Frame in Shaping Public Reactions to Celebrity Illness Disclosures Jessica Gall Myrick To cite this article: Jessica Gall Myrick (2018): An Experimental Test of the Roles of Audience Involvement and Message Frame in Shaping Public Reactions to Celebrity Illness Disclosures, Health Communication, DOI: 10.1080/10410236.2018.1461170 To link to this article: https://doi.org/10.1080/10410236.2018.1461170 Published online: 13 Apr 2018. Submit your article to this journal View related articles View Crossmark data