ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 “It’S Like Somebody Else’S Pub”: Understanding Conflict in Third Place Amy Goode, University of Strathclyde, UK Stephanie Anderson, University of Strathclyde, UK In line with calls to explore the consumption in and of place we reveal conditions of third place to be susceptible to conflict. Through the context of a British pub, we demonstrate that third place is a fragile condition by identifying three forms of emergent conflict: misuse, misappropriation and misalignment. [to cite]: Amy Goode and Stephanie Anderson (2015) ,"“It’S Like Somebody Else’S Pub”: Understanding Conflict in Third Place ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 346-351. [url]: http://www.acrwebsite.org/volumes/1019420/volumes/v43/NA-43 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.