Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=whmq20 Health Marketing Quarterly ISSN: 0735-9683 (Print) 1545-0864 (Online) Journal homepage: https://www.tandfonline.com/loi/whmq20 Investigating healthcare brand communities: The impact of online hospital reviews E. Mitchell Church & Subhajit Chakraborty To cite this article: E. Mitchell Church & Subhajit Chakraborty (2018) Investigating healthcare brand communities: The impact of online hospital reviews, Health Marketing Quarterly, 35:2, 120-133, DOI: 10.1080/07359683.2018.1490549 To link to this article: https://doi.org/10.1080/07359683.2018.1490549 Published online: 30 Jan 2019. Submit your article to this journal Article views: 10 View Crossmark data