_____________________________________________________________________________________________________ ⱷ Research Scholar, # Assistant Professor, *Corresponding author: E-mail: pailabhargav@gmail.com; Asian Journal of Agricultural Extension, Economics & Sociology 40(10): 307-317, 2022; Article no.AJAEES.89837 ISSN: 2320-7027 An Economic Analysis of Marketing Costs, Price Spread and Marketing Efficiency of Milk in the Visakhapatnam District of Andhra Pradesh, India Pyla Srinivas Bhargav a*ⱷ , Mukesh Kumar Maurya a# , Anupriya Paul b# and Rekha Rani c# a Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Sciences, University in Prayagraj, Uttar Pradesh, India. b Department of Mathematics and Statistics, Sam Higginbottom University of Agriculture, Technology and Sciences, University in Prayagraj, Uttar Pradesh, India. c Department of Dairy Technology, Sam Higginbottom University of Agriculture, Technology and Sciences University in Prayagraj, Uttar Pradesh, India. Authors’ contributions This work was carried out in collaboration among all authors. All authors read and approved the final manuscript. Article Information DOI: 10.9734/AJAEES/2022/v40i1031076 Open Peer Review History: This journal follows the Advanced Open Peer Review policy. Identity of the Reviewers, Editor(s) and additional Reviewers, peer review comments, different versions of the manuscript, comments of the editors, etc are available here: https://www.sdiarticle5.com/review-history/89837 Received 15 May 2022 Accepted 20 July 2022 Published 23 July 2022 ABSTRACT The present study was undertaken to know the Marketing cost and margins, Price spread, Marketing efficiency of Buffalo and Cow milk. The study has been undertaken in the Paravada block of Visakhapatnam district. A total of 100 sample respondents are analyzed. Among these 55 are small farmers, 34 are medium farmers and 11 are large farmers. For buffalo milk, in channel-I, the overall average net price received by the producer is Rs. 49.43, and the consumer purchase price is Rs.56.07. In channel-II, The overall average net price received by the producer is Rs. 46.34, and the consumer purchase price is Rs.58.55. In channel-III, the net price received by the producer is Rs. 39.23, and the consumer purchase price is Rs.60. For cow milk, in channel-I, the overall average net price received by the producer is Rs. 36.50, and the consumer purchase price is Rs.45.22. In channel-II, The overall average net price received by the producer is Rs.33.93, and the Original Research Article