Abstract In this research paper, the author attempted to measure the profitability as well as financial performance of the FMCG sector of India for a period from 2004 to 2018, considering seven FMCG companies listed on BSE and NSE in India. To judge the financial performance of the companies with the help of profitability trend analysis is one of the modern concepts of performance measurement. In this research paper, five profitability ratios such as return on net worth, earnings per share, dividend per share, dividend pay-out ratio, and return on capital employed for 15 years have been collected and found out composite ratios by using ‘paid up capital’ as weight and obtained the weighted mean of these ratios. Mann–Kendall test has been applied to test the trend of profitability of the selected ratios. After analysis, it has been noticed that there is a significant trend in the profitability ratios. In all the cases, a positive trend has been noticed. Therefore, we can say that the investor can invest their fund in these companies considering the COVID-19 situation also. Keywords: FMCG Companies, Composite RONW, EPS, DPS, DPR and ROCE Ratios, Trend Analysis, Mann–Kendall Test, Profitability Ratios JEL CODES: G32, G33, G35 Proftability Trend Analysis – An Empirical Study on the FMCG Sector of India Somnath Das Assistant Professor of Commerce, Kabi Sukanta Mahavidyalaya, Bhadreswar, Hooghly, Under the University of Burdwan, West Bengal, India. Email: drsomnathdas79@gmail.com Introduction Fast-moving consumer goods industry (FMCG) is the fourth largest sector of the Indian economy. It has a large contribution to the Indian economy in the form of GDP. This includes non-durable goods, toiletries, OTC drugs, and different consumables. In other words, the products either have short life or the product fnishes quickly. Product like milk, meat, fruits, vegetables, dairy, packaged foods, chocolate, candies, soft drinks, and cleaning products come under this industry. Different studies have already been made on FMCG companies in India. This study, however, provides a new look at the trend in proftability in this sector. Proftability is one of the important parameters to judge a company. If the company maintain its proft for the long term, then the company is known as a good one and the share price of that company increases. On the other hand, if the company does not maintain its proft properly, the company is treated as a bad one and the share price of the company decreases. The trend of proftability discloses the fnancial performance of the company. The objective of the study is to judge the companies for their fnancial performance from a proftability viewpoint. The trend of proftability of the selected companies can be judged/ analysed with the help of different ratios. Through these ratios, we can easily judge the trend of proft earning capability of the company. To judge the fnancial performance or the proftability of the FMCG sector through Mann–Kendall trend test has always been a tuff task. For this reason, fnancial execu- tives are continuously engaged in fnancial and operating analysis and appreciated by the top management. In this paper, we considered different proftability ratios and calculate the trend of such ratios to measure the proftability or fnancial performance of the selected FMCG companies, such as Britannia, Dabur, Godrej, HUL, ITC, Marico, and Nestle. In this analysis, fve proftability ratios such as return on net worth (RONW), earnings per share (EPS), dividend per share (DPS), dividend pay-out ratio (DPR), and return on capital employed (ROCE) have been used to know the trend of proftability of the selected companies. Journal of Supply Chain Management Systems 11 (1 & 2) 2022, 14-23 http://publishingindia.com/jscms/