Association for Information Systems AIS Electronic Library (AISeL) AMCIS 2010 Proceedings Americas Conference on Information Systems (AMCIS) 8-2010 “Caveat Emptor”: Cultural Assumptions in Information Technology Innovation Carl Lawrence University of Auckland, Claw054@aucklanduni.ac.nz Fernando Beltran University of Auckland, fel009@comc.auckland.ac.nz Follow this and additional works at: htp://aisel.aisnet.org/amcis2010 Tis material is brought to you by the Americas Conference on Information Systems (AMCIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in AMCIS 2010 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Lawrence, Carl and Beltran, Fernando, "“Caveat Emptor”: Cultural Assumptions in Information Technology Innovation" (2010). AMCIS 2010 Proceedings. 522. htp://aisel.aisnet.org/amcis2010/522 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)