Effect of non-Newtonian magneto-elastohydrodynamic on performance characteristics of slider-bearings Mouhcine Mouda, Mohamed Nabhani and Mohamed El Khlifi Faculty of Sciences and Techniques, University of Hassan II Casablanca, Mohammedia, Morocco Abstract Purpose This study aims to examine the magneto-elastohydrodynamic effect on nite-width slider-bearings lubrication using a non- Newtonian lubricant. Design/methodology/approach Based on the magneto-hydrodynamic (MHD) theory and Stokes micro-continuum mechanics, the modied two- dimensional Reynolds equation including bearing deformation was derived. Findings It is found that the bearing deformation diminishes the load-capacity and increases the friction coefcient in comparison with the rigid case. However, the non-Newtonian effect increases load-capacity but decreases the friction coefcient. Moreover, the use of a transverse magnetic eld increases both the friction coefcient and load capacity. Originality/value This study combines for the rst time MHD and elastic deformation effects on nite-width slider-bearings using a non- Newtonian lubricant. Keywords Load-carrying capacity, Lubricant additives, Couple stress uid, Elastohydrodynamic lubrication, Friction coefcient, Magneto-hydrodynamic lubrication, Non-Newtonian lubricants, Slider-bearings Paper type Research paper Nomenclature B = bearing width (m); B ! 0 = applied magnetic eld, B ! 0 ¼ B 0 e ! z ; C f = friction coefcient; C s = dimensionless compliance coefcient; d = thin layer thickness (m); E = Youngs modulus (Pa); E y = induced electric eld in the y-direction; F m = friction force (N); F m1 ,F m2 = friction force components following the directions x and y (N); h = lm thickness (m); h à = dimensionless lm thickness; h m = undeformed lm thickness (m); h à m = dimensionless undeformed lm thickness; hi = maximum lm thickness (m); h o = minimum lm thickness (m); L = bearing length (m); l = couple stress parameter (m), l ¼ ffiffiffi h m q ; l à = dimensionless couple stress parameter, l à ¼ l ho ; M = Hartmann number, M ¼ B 0 h o ffiffiffi s m q ; p à = dimensionless pressure, p à ¼ h 2 o m LU p; U = slider speed (m.s À1 ); u, v, w = vector velocity components following the directions x, y and z; W = load capacity (N); W à = dimensionless load capacity; x, y, z = Cartesian coordinates; x à ,y à = dimensionless Cartesian coordinates; a = prole parameter a ¼ hi ho ; d = deformation (m); d à = dimensionless deformation; s = uid electrical conductivity (mho.m À1 ); h = material constant of couple stress (N.s); m = lubricant dynamic viscosity (Pa.s); and = Poissons ratio. 1. Introduction Recently, the increasing use of electrically conducting uids as lubricants has received more attention because it restricts the unexpected lubricant viscosity variation with temperature under hard functioning conditions. In addition, the hydrodynamic bearings performance can be improved by applying a magnetic eld on conducting lubricants. As the situation is primarily related to the interaction between the movements of electrically conducting lubricant across a magnetic eld, it results in an induced current density, which interacts with this magnetic eld to produce a Lorentz force, which acts on the lubricant. Using this magneto-hydrodynamic (MHD) principle has a great interest in several areas of industrial engineering and technology. Therefore, a detailed The current issue and full text archive of this journal is available on Emerald Insight at: www.emeraldinsight.com/0036-8792.htm Industrial Lubrication and Tribology 71/10 (2019) 11581165 © Emerald Publishing Limited [ISSN 0036-8792] [DOI 10.1108/ILT-11-2018-0416] Received 15 November 2018 Revised 6 May 2019 Accepted 31 May 2019 1158