Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=wlab20 Latin American Business Review ISSN: 1097-8526 (Print) 1528-6932 (Online) Journal homepage: https://www.tandfonline.com/loi/wlab20 The Heuristic of Representativeness and Overconfidence Bias in Entrepreneurs Natália Dias, Marcos Avila, Carlos Heitor Campani & Flavia Maranho To cite this article: Natália Dias, Marcos Avila, Carlos Heitor Campani & Flavia Maranho (2019): The Heuristic of Representativeness and Overconfidence Bias in Entrepreneurs, Latin American Business Review, DOI: 10.1080/10978526.2019.1656536 To link to this article: https://doi.org/10.1080/10978526.2019.1656536 Published online: 10 Sep 2019. Submit your article to this journal Article views: 20 View related articles View Crossmark data