The Innovation of Digital Flipped Book Attractive Module as Learning Media in Data Communication Subjects at Vocational High Schools I Nengah Eka Mertayasa 1 , Dessy Seri Wahyuni 2 , Ketut Agustini 3 , Nyoman Sugihartini 4 and I Gede Bendesa Subawa 5 {eka.mertayasa@undiksha.ac.id 1 , seri.wahyuni@undiksha.ac.id 2 , ketutagustini@undiksha.ac.id 3 } Universitas Pendidikan Ganesha, Bali, Indonesia 1,2,3 Abstract. The existing learning resources that vocational high school students have used as references are still in the form of printed teaching materials, even though the covid-19 pandemic has changed the way students learn and teach to be all digital and online. This requires teachers to be creative in changing the packaging of teaching materials into an attractive digital form. The study aimed to develop an attractive e-book as a digital learning media with data communication content in theory and practice for vocational high schools. The method used in this research was the research and development (R&D) method using the ADDIE approach model stage. The product was trialed on 30 vocational students. The results revealed that the interactive flipbook was declared valid and practical. The effectiveness test with N-gain obtained a score of 0.8 with a high effectiveness category. The learning experience obtained by students has been quite able to instill a conceptual understanding of the subjects of data communication. Keyword: Flipped Book, Learning Media, Attractive Module 1 Introduction The rapid development of technology demands the need for an education system that is able to provide human resources (HR) that are able to compete globally [1][2]. The demands require national education policies need to be directed in order to be able to prepare human resources that can face future challenges effectively and efficiently from school age by utilizing technological advances, including advances in communication and information technology. The increase in the education sector means increasing human capacity to compete with developed countries[3]. Education is one form of realizing a dynamic and development-laden human culture so that the change and development of education are in line with the cultural change of life [4]. Changes in the improvement of education at all levels need to be done continuously. One of the changes made by the government in the field of education is to make improvements to the existing IConVET 2021, November 27, Singaraja, Indonesia Copyright © 2022 EAI DOI 10.4108/eai.27-11-2021.2315545