E-ISSN 2281-4612 ISSN 2281-3993 Academic Journal of Interdisciplinary Studies www.richtmann.org Vol 12 No 3 May 2023 96 . Research Article © 2023 Mohammed Mostafa Refaat Moharam and Taniya Mukherjee. This is an open access article licensed under the Creative Commons Attribution-NonCommercial 4.0 International License (https://creativecommons.org/licenses/by-nc/4.0/) Received: 30 January 2023 / Accepted: 25 April 2023 / Published: 5 May 2023 Dependency on TikTok and Social Alienation Among Gen Y & Z Mohammed Mostafa Refaat Moharam 1 Taniya Mukherjee 2 1 Assistant Professor, Public Relations and Advertising Department, Mass Communication Faculty, Cairo University, Giza 12613, Egypt: Assistant Professor, College of Mass Communication and Media Technologies, Gulf University, Sanad 26489, Kingdom of Bahrain 2 Lecturer in Administrative Science Department, College of Administrative and Financial Science, Gulf University, Sanad 26489, Kingdom of Bahrain DOI: https://doi.org/10.36941/ajis-2023-0063 Abstract The current generation is biased to social media and has shown great inclination towards social networking apps like Facebook, Instagram or video sharing app TikTok. These services offer significant opportunities to the user to showcase their creativity. However, it is also noted that exposure to these apps has inculcated adverse effects on their attitude making them alienated from individuals and groups. This study investigates the various effects of this video sharing app on the attitudes of the user through survey research method. The designed model tries to explain the levels of social alienation through the concepts of correlation and hypothesis testing between the various variables. The data has been collected from a section of the Bahraini society through questionnaire and the likert scale data has been transformed and analyzed using statistical software. Keywords: TikTok; Social alienation; Media system dependency theory; Statistical analysis 1. Introduction TikTok is one of the most popular video-sharing platforms and social media applications among teens and youth. It becomes a popular form of sharing creative videos about cooking, drawing, dancing, singing and exciting games.It uses artificial intelligence techniques to display personalized content to special users without having any troubles, by analyzing the users’ interests, preferences and interactions with the app content. (Haleem, Javaid, Qadri, Singh, & Suman, 2022). TikTok is a significant aspect of today's young people lives. They are attracted to this application for many reasons; it enables them to self-express, to have fun and enjoyment, to share information and interests, to build social relationships, to record moments and memories and to make short videos that last for a few seconds with various contents. (Cervi, 2021; Palupi, Meifilina, & Harumike, 2020;