Citation: Marcellus Amaechi Chukwu & Edwin Chukwuemeka Idoko (2021). Inhibitors of Electronic Banking Platforms’
Usage Intention in Deposit Money Banks: Perspectives of Elderly Customers in Developing Economy. Sch Bull, 7(5): 134-145.
134
Scholars Bulletin
Abbreviated Key Title: Sch Bull
ISSN 2412-9771 (Print) |ISSN 2412-897X (Online)
Scholars Middle East Publishers, Dubai, United Arab Emirates
Journal homepage: https://saudijournals.com
Subject Category: Marketing
Inhibitors of Electronic Banking Platforms’ Usage Intention in Deposit Money
Banks: Perspectives of Elderly Customers in Developing Economy
Marcellus Amaechi Chukwu
1
, Edwin Chukwuemeka Idoko
2*
1
Department of Marketing, University of Nigeria, Enugu Campus, Enugu, Nigeria
2
Department of Marketing, University of Nigeria, Enugu Campus, Enugu, Nigeria
DOI: 10.36348/sb.2021.v07i05.003 | Received: 06.04.2021 | Accepted: 11.05.2021 | Published: 27.05.2021
*Corresponding author: Edwin Chukwuemeka Idoko
Abstract
Paradigm shift in terms of patterns of conducting financial transactions in Nigeria is growing exponentially. Online
channels are increasingly witnessing boom and silently eroding offline-based financial transactions. Notwithstanding
appreciable progress regarding e-banking, elderly bank customers continues to engage hugely in physical presence in
bank branches in order to perform financial transactions. Research focusing on constraining factors of e-banking channel
usage intention among elderly (60+) bank customers in developing setting where e-banking is still somewhat nascent are
few. This study, therefore, aims to deepen understanding regarding those factors that inhibit elderly banking customers’
intention to use e-banking channels. The study used a sample of 384 respondents determined statistically. A combination
of judgemental and snowballing sampling techniques were applied in respondents’ selection. Questionnaire was used to
collect data from the participants who volunteered to take part in the survey. Partial Least Square structural equation
modelling (PLS-SEM) technique was utilised in data analysis. The research found that performance expectation, social
influence, technology complexity, perceived security, and technophobia have significant-positive relation with attitude;
also, attitude correlates positively with intention to use e-banking channels among the surveyed respondents. However,
perceived trust and facilitating conditions have insignificant relations with attitude and usage intention. The practical
implications of the findings and directions for future study were putforward.
Keywords: Inhibitors, Electronic banking platforms, Elderly customers, Deposit Money Bank, Usage Intention, Nigeria.
Copyright © 2021 The Author(s): This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International
License (CC BY-NC 4.0) which permits unrestricted use, distribution, and reproduction in any medium for non-commercial use provided the original
author and source are credited.
INTRODUCTION
The ascendency of electronic banking
(EB)channels lately in Sub-Saharan Africa (SSA)
banking landscape has radically upended overall pattern
of conducting banking businesses [1,2]. Clearly, EB is
gradually replacing previously manual-based bank
traditions [3,4]. Bank operations that initially require
the presence of customer in bank premises are
increasingly handled remotely. EB tends to confer on
deposit money banks (DMBs) extra competitive
advantages regarding ease of customer attraction and
account management [5]. E-banking is a system where
banking operations are carried out on the electronic
platforms through the use of laptops, computer
desktops, smartphones, Ipads and other electronic
gadgets with or without bank customers’ physical
presence at bank premises or designated locations [6].
Notwithstanding the progression in e-banking,
its adoption across demographics is less uniform [7].
Omotayo [6] argues that elderly people have
historically been late adopters to the world of
technology compared to their younger customers. Also,
earlier studies document slow adoption of technology-
based innovations among elderly customers especially
in developing climes [7, 8, 9, 10]. However, studies that
specifically examine restraining factors regarding elder
customers’ e-banking usage in deposit money banks are
limited. In most developing nations including Nigeria,
the elderly constitutes huge market segment often
neglected by many managers. Understanding
constraints discouraging elderly customers from
transiting to EB may be significant in developing
strategies and tactics aimed at co-opting the cohort
(elderly) into emerging e-banking platform family. A
contemporary investigation from less developed nation
such as Nigeria is therefore urgent in order to provide
deeper understanding regarding those constraints that
limit involvement of elderly customers in e-banking.