33 How to Cite: Hanifa, Dina. (2023). The Reasons of Male and Female’s Way in Communication Used by Indonesian Food Vlogger. Jurnal Linguistik Terapan Pascasarjana Unimed. 20 (1): 33- 39. ISSN: 2407–7410 INTRODUCTION Human existence is inextricably linked to communication. Communication enables the speaker to deliver information to the listener. A sender, a message, a medium, and a recipient are all required for communication, though the receiver does not have to be present or aware of the sender's intent to communicate at the time of communication. When the Linguistik Terapan 20 (1) (2023): 33-39 Jurnal Linguistik Terapan Pascasarjana Available online http://jurnal.unimed.ac.id/2022/index.php/JLT-Unimed THE REASONS OF MALE AND FEMALE’S WAY IN COMMUNICATION USED BY INDONESIAN FOOD VLOGGER Dina Hanifa Anni Holila Pulungan Rahmad Husein English Applied Linguistic Study Program Postgraduate Program-Universitas Negeri Medan Submitted December; Accepted February; Published April ______________________________________________________________________________ ABSTRACT This article was discussed about the reasons of male and female’s way in communication by Indonesian food vlogger “Ken and Grat” based on Basow and Rubenfield theory. They were assertive, power-hungry, expressive, tentative, and polite. This article was aimed to found the reasons why the food vlogger “Ken and Grat” used the ways in the way they are in communication. This article used Lakoff theory to found that reasons. This article applied descriptive qualitative method. The data of this research were taken from the vlog videos on youtube and the video transcript. The results have revealed that there are four reasons why the food vlogger “Ken and Grat” used the ways in the way they are in communication are namely culture, stereotype, confidence, and society. And from all of the reasons, the most dominant reason was society both by male and female. Keywords: Male and Female, Ways in Communication, Food Vlogger, Reasons