Journal of Business and Social Review in Emerging Economies Vol. 7, No 4, December 2021 909 Volume and Issues Obtainable at Center for Sustainability Research and Consultancy Journal of Business and Social Review in Emerging Economies ISSN: 2519-089X & ISSN (E): 2519-0326 Volume 7: Issue 4 December 2021 Journal homepage: www.publishing.globalcsrc.org/jbsee A Broader Relevance of Gullivers Suffering in the Context of Culture Shock *Atteq ur Rahman, Islamia College Peshawar, Pakistan Nadia Gul, Islamia College Peshawar, pakistan Riaz Hussain, Islamia College Peshawar, Pakistan *Corresponding author‟s email: atteq_h@hotmail.com ARTICLE DETAILS ABSTRACT History Revised format: Nov 2021 Available Online: Dec 2021 Purpose: This study analyzes Gulliver‟s sufferings among his different hosts and his relevancy to today‟s sojourners who travel abroad and suffer from the effects of culture shock. During his stay with four different hosts, Gulliver remains unable to adjust with them due to the impact of culture shock. He looks at his hosts from the cultural parameters of his native land that leads to multiplication his problems. Like him, most of the travelers who move abroad for various reasons undergo the effects of culture shock. If they fail to understand the internal and external aspects their hosts‟ culture, they may respond as Gulliver does. Approach: Though critics have analyzed Gulliver‟s character from different perspectives, none has studied him from the lens of culture shock. On close analysis of the text of Gulliver‟s Travels, readers can easily observe Gulliver suffering from the effects of culture shock among his hosts. A fresh perspective has been adopted in this study by analyzing Gulliver‟s character in the light of culture shock. Culture shock affects sojourners in multiple ways. Many students, migrants, and the diaspora go through this experience while living in a new culture among new people. Findings: This study shows that culture has been a common phenomenon for people who stay abroad for long or settle though they do not realize that several problems that they face are caused by culture shock. However, if someone consciously assimilates the effects of culture shock, it becomes a great experience to live a better life. Implications: Though Gulliver belongs to the eighteenth century England, yet he exists around and among us. It is Gulliver‟s relevancy that adds to the meaningfulness of his character for the contemporary sojourners. © 2021 The authors, under a Creative Commons Attribution- NonCommercial 4.0 Keywords Culture shock, Identity crisis, Sojourner, Hosts, Diaspora, Migrants JEL Classification M1, M2 Recommended citation: Rahman, A., Gul, N. and Hussain, R. (2021). A Broader Relevance of Gullivers Suffering in the Context of Culture Shock. Journal of Business and Social Review in Emerging Economies, 7 (4), 909-916.