Volume 2 Issue 2 December 2022 E-ISSN 2797-8117 RECONCEPTUALIZING WOMAN BEAUTY IN THE DRAMA SERIES MY ID IS GANGNAM BEAUTY Zakridatul Agusmaniar Rane English Literature Study Program Faculty of Humanities, Halu Oleo University, Kendari, Indonesia Corresponding Author: Email: zakridatul.rane@uho.ac.id Abstract Women and beauty are a unity. Beauty as the characteristic of femininity has taken root in a wider social system. It is culturally programmed. The modern beauty myth which is centered on women's bodies is reproduced continuously. The most dominant way of reproduction is through the media. The beauty myth is represented through advertisements, idol appearances, films, and TV series. Beauty myths are felt torturing women, so lately the movement to free women from the shackles of beauty myths is increasingly being voiced. This effort is carried out in various ways for example through writing, criticism, and popular culture. One of them is a drama series My ID is Gangnam Beauty. It is a Korean drama but watched by people around the world, dubbed in many language versions, including English. It carries out a universal issue: the beauty myth. It deconstructs the definition of woman beauty. This paper analyzes what and how beauty is defined in this series. The descriptive qualitative method is used in the analysis process. The result shows that in this series, beauty is still put as women's identity and allure, but beauty is defined as kindness and good behavior. The female main character has an ugly face so she does plastic surgery. People then call her a plastic monster, but she is loved by the most popular boy on her campus. Through this story, the audience is told that true beauty is not good-looking, but it is about attitude and behavior. Keywords: Attitude, Beauty, Behavior, Deconstruction, Women. INTRODUCTION Film is the modern form of literary work which is presented in a more attractive medium. Like written literature, the film either in the form of a movie, soap opera, or TV series functioned as an entertainment and message delivery agent. Nurdin in Wardhani Z. Agusmaniar Rane Page of 122 111