International Journal of E-Adoption, 2(4), 1-14, October-December 2010 1
Copyright © 2010, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global
is prohibited.
Keywords: Artifcial Neural Network, Knowledge, Knowledge Sharing, Knowledge Sharing Adoption
Model, Technology Acceptance Model
INTRODUCTION
Knowledge is defined as human understanding
of a specialized field of interest that has been
acquired through study and experience (Awad &
Ghaziri, 2004). Hence, sharing this knowledge
cannot be over emphasized. However, Knowl-
edge sharing can be termed as the process where
Knowledge Sharing
Adoption Model Based on
Artifcial Neural Networks
Olusegun Folorunso, University of Agriculture Abeokuta, Nigeria
Rebecca O. Vincent, University of Agriculture Abeokuta, Nigeria
Adewale Opeoluwa Ogunde, Redeemer’s University (RUN), Nigeria
Benjamin Akintayo Agboola, University of Agriculture Abeokuta, Nigeria
ABSTRACT
Knowledge Sharing Adoption Model called (KSAM) was developed in this paper using Artifcial Neural
Networks (ANN). It investigated students’ Perceived Usefulness and Benefts (PUB) of Knowledge Sharing
among students of higher learning in Nigeria. The study was based on the defnition as well as on the con-
stucts related to technology acceptance model (TAM). A survey was conducted using structured questionnaire
administered among students and analysed with SPSS statistical tool; the results were evaluated using ANN.
The KSAM includes six constucts that include Perceived Ease Of Sharing (PEOS), Perceived Usefulness
and Benefts (PUB), Perceived Barriers for Sharing (PBS), External Cues to Share (ECS), Attitude Towards
Sharing (ATT), and Behavioral Intention to Share (BIS). The result showed that Students’PUB must be raised
in order to effectively increase the adoption of Knowledge Sharing in this domain. The paper also identifed a
myriad of limitations in knowledge sharing and discovered that the utilization of KSAM using ANN is feasible.
Findings from this study may form the bedrock on which further studies can be built.
individuals mutually exchange their knowledge
and jointly create new knowledge (Van den
Hooff et al., 2003). It is defined as the process
of exchanging knowledge (skills, experience,
and understanding) among researchers, policy-
makers, and service providers (Lily Tsui et al.,
2006). It is expected that increase in sharing
of valuable knowledge would have a positive
effect on the organization’s performance. Un-
DOI: 10.4018/jea.2010100101