International Journal of Economics, Commerce and Management United Kingdom Vol. V, Issue 12, December 2017 Licensed under Creative Common Page 345 http://ijecm.co.uk/ ISSN 2348 0386 EFFECT OF PRICE, DESIGN AND LOCATION ON DECISION OF PURCHASE AND ITS IMPLICATION ON CUSTOMER SATISFACTION Fachrul Rizal Magister Management Faculty of Economic and Business - Syiah Kuala University, Indonesia Muhammad Adam Magister Management Faculty of Economic and Business - Syiah Kuala University, Indonesia adam_usk@yahoo.com Mahdani Ibrahim Magister Management Faculty of Economic and Business - Syiah Kuala University, Indonesia Abstract The purpose of this research is to know (1) Post purchase satisfaction , purchase decision, price, design, and residential location in Banda Aceh City, (2) the influence of price, design and location, either partially or simultaneously to decision of purchasing housing. (3) The effect of price, design and location, either simultaneously or partially on post-purchase customer satisfaction (4) the effect of purchasing decisions on post-purchase housing satisfaction; (5) to analyze whether purchasing decisions mediate pricing, design and location on customer satisfaction. The study was conducted in Kota Banda Aceh, with 100 respondents. The results of this study indicate that respondents have a good perception of price variables, design, location, purchase decisions and satisfaction post-purchase housing in Banda Aceh City. Then the research also proves that there is an indirect influence between price, design and location on the satisfaction of post-purchase of housing in Banda Aceh City through purchasing decision. Keywords: Post Purchase Satisfaction, Purchase Decision, Price, Design, location