DIKSI Vol. 30, No. 2, pp. 160-169 https://journal.uny.ac.id/index.php/diksi/article/view/49223 DOI: https://doi.org/10.21831/diksi.v30i2.49223 160 Colorful God and Goddess as the representation of modern Greek mythology in Lore Olympus Ari Afidah, Mia Fitria Agustina*, Ririn Kurnia Trisnawati Jenderal Soedirman University, Indonesia *Corresponding Author; Email: *email: mia.agustina@unsoed.ac.id ABSTRACT Lore Olympus is a webtoon that uses color as a sign for each of its characters. In interpreting symbols, this study applies Peirce’s semiotic theory related to representamen or signs, objects, and interpretants. This study aims to describe the meaning of colors in the six characters of gods and goddesses in Lore Olympus. This research used qualitative methods. It was found that the colors in the six characters of gods and goddesses had a general and specific meaning that were used to convey their personalities. The blue color symbolizes Hades’s cold personality, the pink color represents Persephone’s kindness, the green color represents Demeter’s overprotective personality, the purple color represents Zeus as the king of the gods, the yellow color symbolizes Hera’s cheerful and jealousy, and lastly, the red color symbolizes Hermes’s extroverted and passionate personality. Finally, it is hoped that this study can create more insight into color as an aspect that can affect personality. Keywords: colors, Lore Olympus, semiotic, symbol Article history Submitted: 22 April 2022 Accepted: 30 September 2022 Published: 30 September 2022 Citation (APA Style): Afidah, A., Agustina, M. F., & Trisnawati, R. K. (2022). Colorful God and Goddess as the representation of modern Greek mythology in Lore Olympus. Diksi, 30(2), 160-169. https://doi.org/10.21831/diksi.v30i2.49223. INTRODUCTION Every color has a meaning and becomes a symbol of various things. Every meaning always creates an impression or judgment to convey a message. Therefore, not infrequently, color is used as a medium of communication that reflects an implied meaning. For example, the use of color in a product, logo, flag, or visual work is not only a compliment but also a specific meaning and purpose to be conveyed. A psychologist, J. Linschoten (2014), said that colors are not something that can only be observed as colors can influence behavior and play an important role in aesthetic judgment and help determine whether we like various objects. Therefore, color is always considered a character image. This issue on color and image is applied by Rachel Smythe in her webtoon, Lore Olympus. Lore Olympus (2018) is an original webtoon that presents the story of gods and goddesses from Greek mythology, where the background story is changed to be modern, where they already use communication tools. According to Lim and Ha (2016), a webtoon is a combination of two words, namely “website” and “cartoon,” which means comics published through web media and adapted for computer screens. The webtoon was first published in 2004 in South Korea and has spread widely to various countries until now. Lore Olympus (2018) is challenging to stud as different colors are applied to the body of characters. The use of different colors not only has an aesthetic function but also as a sign that has an implied meaning to strengthen each character. Color is an effective medium for communicating meaning. Colors also have certain psychological associations that can convey meaning and emotion depending on the context. Thus, to discuss the meaning of each color, a semiotic theory is needed. Semiotic is a study of signs and symbols in which signs take the form of words, images, sounds, odors, flavors, acts, or objects and invests such things with meaning (Chandler, 2017). Semiotics believes that every sign has a meaning, including color. Charles Sanders Peirce is one of the prominent figures in semiotic theory. In Peirce’s semiotics, a sign is something that denotes