Citation: B˘ ab˘ at
,
, A.-F.; Mazilu, M.;
Nit
,
˘ a, A.; Dr ˘ aguleasa, I.-A.; Grigore,
M. Tourism and Travel
Competitiveness Index: From
Theoretical Definition to Practical
Analysis in Romania. Sustainability
2023, 15, 10157. https://doi.org/
10.3390/su151310157
Academic Editors: Puiu Nistoreanu,
Alina-Cerasela Aluculesei and
Dan-Cristian Dabija
Received: 17 May 2023
Revised: 17 June 2023
Accepted: 21 June 2023
Published: 26 June 2023
Copyright: © 2023 by the authors.
Licensee MDPI, Basel, Switzerland.
This article is an open access article
distributed under the terms and
conditions of the Creative Commons
Attribution (CC BY) license (https://
creativecommons.org/licenses/by/
4.0/).
sustainability
Article
Tourism and Travel Competitiveness Index: From Theoretical
Definition to Practical Analysis in Romania
Andrei-Florin Băbăt
,
, Mirela Mazilu * , Amalia Nit
,
ă * , Ionut
,
-Adrian Drăguleasa and Mihaela Grigore
Geography Department, Faculty of Sciences, University of Craiova, 13 A. I. Cuza Street, 200585 Craiova, Romania;
andreibabat@yahoo.com (A.-F.B.); draguleasa.ionut.t7h@student.ucv.ro (I.-A.D.);
mihaela.grigore@starholiday.ro (M.G.)
* Correspondence: mirelamazilu2004@yahoo.com (M.M.); amalia.nita@edu.ucv.ro (A.N.)
Abstract: The competitiveness of tourist destinations presents, from the perspective of sustainability,
certain benefits in terms of local and regional development: the involvement of local authorities
(city, local and county councils, population) in the conservation of tourist resources, the involvement
of tourism agencies in the promotion of rural areas, the creation of brands for each tourist destina-
tion/region and the protection of cultural-historical heritage from degradation. Competitiveness,
as a segment of sustainability, integrated in Romanian local communities, is necessary in order to
offer tourists an unmistakable experience of the natural and anthropogenic tourism potential of
destinations, to raise the population’s awareness, to preserve traditions, customs and habits and
to practice tourism based on sustainability, awareness and without any pollution of terrestrial and
aquatic ecosystems. This study aims to highlight the image of Romania’s tourism competitiveness,
which could support the tourism economy in the long term, by analysing the Global Tourism and
Travel Competitiveness Index (TTCI) in Romania, compared to two other neighbouring countries,
Bulgaria and Hungary. The Global Competitiveness Index provides an integrative picture of the
main sub-indices that interfere in the formation of a country’s competitiveness, with insights on the
12 pillars that intervene in the sustainable development of tourist destinations worldwide.
Keywords: competitiveness; tourism; competitiveness Index; destinations; indicators
1. Introduction
According to the World Travel and Tourism Council (WTTC), the tourism industry
constituted 10.4% of the worldwide Gross Domestic Product (GDP) in 2018. It generated
319 million jobs, which accounted for 10% of the total employment. Additionally, the
tourism sector represented approximately 6.5% of the overall global exports [1,2].
In 2022, the Travel and Tourism sector contributed 7.6% to the global Gross Domestic
Product (GDP), marking a 22% increase compared to 2021 when the SARS-CoV-2 pandemic
was at its height. It is worth noting that this figure was only 23% below the levels recorded
in 2019 [3]. Therefore, it can be concluded that the tourism sector represents a dynamic
market for the growth, development, and capitalization of economies worldwide.
Consequently, one can say that the tourism sector represents a dynamic market in the
growth, development and capitalization of the economies of all countries worldwide.
Competitiveness, as defined by the Organization for Economic Cooperation and
Development (OECD), refers to the inclination and capacity of a specific country, region, city,
or business entity to manufacture goods, including services, that fulfil the demands of the
global market (in terms of internationalizing businesses) within a free market environment.
Simultaneously, it involves the ability to sustain and enhance long-term real personal
incomes and ensure development through ongoing, steady, and dynamic technological
advancements [4].
Competitiveness can also be viewed as a pursuit of sustained profitability that typically
exceeds the average performance within the industry [5]. At the same time, tourism
Sustainability 2023, 15, 10157. https://doi.org/10.3390/su151310157 https://www.mdpi.com/journal/sustainability