~ 185 ~ The Pharma Innovation Journal 2023; SP-12(7): 185-189 ISSN (E): 2277-7695 ISSN (P): 2349-8242 NAAS Rating: 5.23 TPI 2023; SP-12(7): 185-189 © 2023 TPI www.thepharmajournal.com Received: 29-04-2023 Accepted: 01-06-2023 Prashant Kumar Ph.D. Scholar Mansarovar Global University, Bhopal, Madhya Pradesh, India Shakshi Shastri Ph.D. Scholar College of Agriculture, IGKV, Raipur, Chhattisgarh, India VK Swarankar Retd. Dean, College of Agriculture Indore, Madhya Pradesh, India Ratna Nashine Dean, College of Agriculture & Research Station, Narayanpur, Chhattisgarh, India Corresponding Author: Prashant Kumar Ph.D. Scholar Mansarovar Global University, Bhopal, Madhya Pradesh, India Constraints and his suggestions perceived by tribal farmers in using WhatsApp messages Prashant Kumar, Shakshi Shastri, VK Swarankar and Ratna Nashine Abstract The study was conducted in 5 old KVKs, namely Kanker, Narayanpur, Dantewada, Bijapur & Jagdalpur of Bastar zone of Chhattisgarh. From the selected 5 old KVKs, 5 villages selected each KVK purposively for the study. It is a total tribal area and a 150 users (farmers) selected by the random sampling technique. An interview schedule was prepared for collection relating to constraints faced by whatsapp users for dissemination of information about agricultural technology. The several constraints found among the respondents which are responsible for the low effectiveness about whats app messages. They faced Personal constraints 2.10 (mean score), Economical constraints 2.19 (mean score, Social and cultural constraints 2.08 (mean score, Technical constraints 2.26 (Mean score, Physical constraints 2.02 (mean score, Communicational constraints 2.16 (mean score. Technical constraints revealed that the first main constraints with Mean score of 2.26. Followed by Economical constraints 2.19, Communicational constraints 2.16, Personal constraints 2.10, Social and cultural constraints 2.08 and Physical constraints 2.02. The user has not proper technical knowledge and facilities about whatsapp media. So farmers should provide the proper training programmes be organized to provide practical knowledge and govt. should develop the technical facilities on tribal areas. Tribal peoples should be given access to proper education and training. Keywords: Constraints, users, knowledge, dissemination 1. Introduction Indian agriculture is the pivotal sector for ensuring food and sustainable development, nutritional security and for alleviation of poverty. It’s the largest source of livelihood in India. Approx. 70% of its rural household still depends primarily on agriculture. India is predominantly a rural country with two-third population in rural areas. It contributes about 17 percentages to the total GDP and provides employment to over 60 percentages of the population. After develop mobile technology smartphone users are commonly found in every country and enjoy the convenience of being able to access anything while on the go and from palm of their hand. According to ASER survey, Smartphone availability in rural India was 56.5 percentages in 2018, which increased to 61.8 percentages in 2020 and 67.6 percentages in 2021. Bastar Region is the rich in tribe’s people comes in the state of Chhattisgarh, about 70% of the total population of the Bastar region are tribal, which represents about 30% of the total tribal population of Chhattisgarh. Bastar tribes have developed a distinct culture such as custom, dialect, rituals etc. and the tribal art known throughout the world. Mainly rice and millets are growing in this region, majority of farmers uses traditional method for farming, social media is very useful for disseminate agriculture related information. A user uses smartphone for calling, massaging, social media and others. Social media is very powerful key to express your thoughts. Major social media are YouTube, Facebook and whatsapp. All social media play important role in agriculture, whatsapp media is use for sharing thoughts like personal, social and information about agriculture. Significance of the study Through WhatsApp message media, provide the information to agricultural institutes and KVKs that transferring agricultural technology to tribal farmers. They know about peoples mental, physical and technical barriers for transferring agricultural technology. 2. Objectives To study the constraints perceived by farmers in using WhatsApp messages and suggestions given by them to improve its effectiveness.