Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran https://e-journal.undikma.ac.id/index.php/jurnalkependidikan/index Vol. 9, No. 2 : June 2023 E-ISSN: 2442-7667 pp. 659-670 Email: jklppm@undikma.ac.id Jurnal Kependidikan Vol. 9, No. 2 (June 2023) Copyright © 2023, The Author(s) |659 Learning Strategies in Developing Entrepreneurial Intention Among Students : Theory of Planned Behavior Approach Muhammad Nur Afiat 1* , Syamsu Rijal 2 , Dian Safitri Pantja Koesoemasari 3 , Andi Chairil Furqan 4 , Muhammad Ikbal Abdullah 5 1 *Faculty of Economics and Business, Universitas Halu Oleo 2 Faculty of Economics and Business, Universitas Negeri Makassar 3 Faculty of Economics and Business, Universitas Wijaya Kusuma 4,5 Faculty of Economics and Business, Universitas Tadulako *Corresponding Author. Email: fiatbroadband@yahoo.com Abstract: This research aims to analyze the influence of personal attitude, subjective norm, and perceived behavioral control on entrepreneurial intention of students in the context of learning strategies. The research used a survey method, where questionnaires were distributed to 501 students from several universities using Google Forms. The collected data was analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of this study indicate that attitude toward behavior, perceived behavioral control, and subjective norms are important factors that influence entrepreneurial intention in the context of learning strategies. A positive attitude towards behavior increases perceived behavioral control, and a supportive subjective norm can lead to a greater intention to start and manage a business. Although communication may not directly affect behavior, it can indirectly influence behavior through perceived behavioral control and entrepreneurial intention. It is important to consider a range of factors that may impact behavior and design learning strategies that comprehensively address these factors. The quality and nature of communication, along with other variables, may also impact its effect on behavior in learning strategies. Article History Received: 08-04-2023 Revised: 10-05-2023 Accepted: 24-05-2023 Published: 16-06-2023 Key Words: Personal Attitude; Subjective Norm; Perceived Behavioral Control; Entrepreneurial Intention; Creativity; Communication; Theory Planned Behavior. How to Cite: Afiat, M., Rijal, S., Koesoemasari, D., Furqan, A., & Abdullah, M. (2023). Learning Strategies in Developing Entrepreneurial Intention Among Students : Theory of Planned Behavior Approach. Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran, 9(2), 659-670. doi:https://doi.org/10.33394/jk.v9i2.7757 https://doi.org/10.33394/jk.v9i2.7757 This is an open-access article under the CC-BY-SA License. Introduction Entrepreneurship is considered essential for promoting economic growth and development in nations, leading to extensive research on the topic (Acs et al., 2016; Frunzaru; & Cismaru, 2021; Kraus et al., 2014; López-delgado et al., 2019). The concept of entrepreneurship has evolved over time, with traditional beliefs that businesses are started to make a profit (Hussain et al., 2021; Leon, 2017). Today, there is a growing interest among researchers in environmental protection. Entrepreneurs are understood as economic agents with the ability to interpret information and create opportunities for wealth creation. Entrepreneurial skills are increasingly recognized as fundamental for promoting entrepreneurial economies and have multiple benefits, including economic development, job creation, innovation, and social well-being (Acs et al., 2016; Rodriguez-gutierrez & Javier, 2020; Wiklund et al., 2019). Entrepreneurship courses are becoming more prevalent in higher education programs, with positive impacts on students' capabilities and career paths (Arranz et al., 2017; Greene & Saridakis, 2008). Some authors even argue that universities should adopt an entrepreneurial approach (Frunzaru; & Cismaru, 2021; Hussain et al., 2021; López-