Journal of Academia and Industrial Research (JAIR) Volume 3, Issue 3 August 2014 137 ©Youth Education and Research Trust (YERT) jairjp.com Pallavi et al., 2014 ISSN: 2278-5213 Road Accident Analysis, Evaluation and Development of Alternative Safety Management Strategies Pallavi Priya, Ehsan Ali*, Y.K. Bind and Anjelo. F. Denis Dept. of Civil Engineering, Sam Higginbottom Institute of Agriculture, Technology and Sciences (SHIATS), Allahabad, India ehsaanwaris@yahoo.com*; +919838140334 ______________________________________________________________________________________________ Abstract Road safety refers to measures and methods for reducing the risk of a person using the road network being killed or seriously injured. In this study, we have investigated how road accident gets affected due to road factors. The road factors in this study are generally the manmade features. Manmade features refers to the features made by man i.e. roadway obstacles, adjacent structures which are present very nearer to the road and the posters present along the road. The accidental data for three types of factors were collected from National Highway Authority of India of National Highway No. 2 between Palwal to Hodal, Haryana (India). The obtained accidental data are analyzed and corresponding safety management strategies and future suggestion is recommended. Keywords: Road safety, road factors, roadway obstacles, adjacent structures, safety management strategies . Introduction Road safety is a shared responsibility and it has to be based on cooperation and coordination by all the state agencies, the general public and the private/business sector, working together at every levelnational, regional, local and community to develop effective and innovative road safety initiatives and interventions. It is also the responsibility of every road user to ensure their own personal safety on the roads and to make a contribution to the safety of others through responsible road use (Wegman et al., 2010). The term “manmade features” mainly refers to any object on the side of the road that, by virtue of its placement and structure, results in or is likely to cause, a maximum probability of vehicular damage, occupant injury or fatality. In this case, we have considered three features such as roadway obstacles, obstacles very near to road and posters though it will not cause obstruction, but it can affect human’s mind. The transportation industry, possibly more than mainly of other industries is inundated by accident. If these accidents are not deal adequately there is an utmost probability of financial loss and loss of life, consequential in disappointment of client and public (Salmon et al., 2012). Against these backdrops, this study investigated accidental risk identification, analysis and evaluation and development of alternative safety management strategies. Materials and methods Collection of data: Collection of data is based on the survey which includes the accident due to the road factors on the National highway No. 2. In this study, the accidental data for three types of factors were collected from National Highway Authority of India of National Highway No. 2 between Palwal to Hodal, Haryana, India. Data analysis: The average value of the entire factor was calculated and compared. The value of accident due to adjacent structure was found to be very high as compared to the roadway problem and poster. The result shows that the accident rate on the National Highway-2 between Palwal to Hodal was very high because of the adjacent structures. The accident rate is also noticeable because of roadway problem and poster (Wegman et al., 2010). Safety enhancement: Having recognized the accidental coverage and evaluated probabilistically its possible impact, it is time to take accomplishment and try to develop safety management strategies based on the accident. These strategies are usually based on the nature and likely consequences of the accident. The main aim of these strategies is to eliminate as much as probable the possible impact and to increase manage of accident rate. With this in mind, the safety management composed of two steps (Salmon et al., 2012). 1. Development of alternative safety management strategies 2. Proposal and assignments. Safety management strategies: Following are the efficient safety management strategies: (a) Accident prevention (b) Developing a road safety culture (c) Emergency response and care (d) Engineering measures (e) Avoid distraction. SHORT COM M UNICATION