Indonesian Journal of Business Analytics (IJBA) Vol.3, No.2, 2023: 214-230 215 DOI:https://10.55927/ijba.v3i2.3616 ISSN-E: 2808-0718 https://journal.formosapublisher.org/index.php/ijba/index The Effect of Brand Image, Promotion and Servicesscape on Purchasing Decisions at Prima Freshmart Pekapuran Depok Nadiah Pusparini 1* , Jamaludin Khalid 2 Universitas ASA Indonesia, Jakarta Corresponding Author : Nadiah Pusparini nadiahpusparini492@gmail.com, A R T I C L E I N F O A B S T R A C T keywords: Brand Image, Promotion, Servicescape, Purchasing Decision Received : 07, February Revised : 12, March Accepted: 25, April ©2023 Pusparini,Khalid: This is an open-access article distributed under the terms of the Creative Commons Atribusi 4.0 Internasional. This study aims to determine the effect of brand image, promotion and servicescape on purchasing decisions at Prima Freshmart Pekapuran Depok. Respondents in this study were Prima Freshmart Pekapuran Depok customers. The sampling technique in this study was purposive sampling. Respondents in this study amounted to 100 respondents. The method used is a quantitative method. While data processing in this study uses SPSS version 25. Based on the results of this study that brand image, promotion and servicecsape have a positive and significant effect on purchasing decisions at Prima Freshmart Pekapuran Depok.