Environment and Social Psychology Volume 7 Issue 2 | 2022 | 1 RESEARCH ARTICLE Environmental Concerns, Green Consumption Value and Green Buying Intentions Edward Markwei Martey 1 *, George Dominic Kofi Mante 1 , Bernice KorKor Gligah 2 , Patricia Crentsil 3 , Angela Adofoa Twumasi 4 1 Marketing Department, Koforidua Technical University, Koforidua, Eastern Region, Ghana 2 Faculty of Business and Management Studies, Koforidua Technical University, Koforidua, Ghana 3 Faculty of Economics and Management, Sumy National Agrarian University, Sumy, Sumy Oblast, Ukraine 4 University of Environment and Sustainable Development, Somanya, Ghana *Correspondence Author: Edward Markwei Martey; martey.edward@ktu.edu.gh Abstract: The research developed a framework to investigate the influence of green consumption value and green buying intentions using the behavioral reasoning theory to look at the gap between attitudes and intentions. A cross-sectional research design was used to collect data from 698 respondents in Ghana. The result shows a positive and significant association between buying green foods and attitudes toward green foods, and motive against buying green foods have a non-significant relationship with attitudes to green foods; there is a positive significant association between green consumption value and attitudes toward green foods, motives for buying green foods, and motives against buying green foods. The mediation of motives for buying green foods on green consumption value and attitudes to green foods is positive. Motives for buying green foods influence green buying intentions through attitudes toward green products. And mediation of motives against buying green foods on green consumption value and attitudes to green foods is negative and does not harm green buying intentions using attitudes to green foods. Governments must reward individuals or groups that protect the environment and also put together educated programs that spell out the consequences of a degraded environment to the nation. Keywords: Attitudes; Green; Food environment; Motives 1. Introduction Over the years, the rise in environmental issues has been a threat to the life of humans and animals. This has Copyright © 2023 Author(s). doi: 10.18063/esp.v7.i2.1508 Environment and Social Psychology is published by Whioce Publishing Pte. Ltd. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0) (http://creativecommons.org/licenses/by-nc/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Received: Dec 15, 2022; Accepted: Feb 23, 2023; Published online: Mar 20, 2023.