Research in ISSN : P-2409-0603, E-2409-9325 AGRICULTURE, LIVESTOCK and FISHERIES An Open Access Peer-Reviewed International Journal Article Code: 400/2023/RALF Article Type: Research Article Res. Agric. Livest. Fish. Vol. 10, No. 1, April 2023: 61-71. CONSUMERS’ PREFERENCES FOR LOCAL AND IMPORTED CULINARY HERBS IN GAUTENG PROVINCE, SOUTH AFRICA Kananelo Mphafi 1 , Abayomi S. Oyekale * , and Portia Ndou 1 1 Agricultural Research Council, Pretoria, Gauteng, South Africa; and *Department of Agricultural Economics and Extension, North-West University Mafikeng Campus, Mmabatho 2735 South Africa. *Corresponding author: Abayomi S. Oyekale; E-mail: asoyekale@gmail.com ARTICLE INFO ABSTRACT Received 18 March, 2023 Revised 26 April, 2023 Accepted 29 April, 2023 Online May, 2023 -------------------------- Key words: Herbs Consumers’ preference Multinomial logit model Demand for culinary herbs in many developing countries is currently growing due to the increased perception of their nutritional and medicinal properties. There is a need to understand consumers’ preferences for these products. This study, therefore, analyzed the determinants of consumers’ preferences for locally produced and imported herbs in Gauteng province. The data were collected with a stratified sampling method from 385 respondents using a structured questionnaire. Multinomial logit regression was then employed for data analysis. The results indicated socio-economic factors and product attributes such as labeling, the attractiveness of packaging, and availability as determinants of preference for both local and imported herbs. Based on these findings, the study recommends that the promotion of herbs must be inclusive of both product attributes and socioeconomic factors. To cite this article: Mphafi K., A. S. Oyekaleand and P. Ndou, 2023. Consumers’ preferences for local and imported culinary herbs in Gauteng province, South Africa. Res. Agric. Livest. Fish. 10(1): 61-71. DOI: https://doi.org/10.3329/ralf.v10i1.66221 Copy right © 2023. The Authors. Published by: Agro Aid Foundation This is an open access article licensed under the terms of the Creative Commons Attribution 4.0 International License www.agroaid-bd.org/ralf, E-mail: editor.ralf@gmail.com