DOI 10.5281/zenodo.6618631 476 | V17.I05 THE INTERACTION PATTERNS OF INSTITUTIONAL WORKERS IN PERCEPTION OF VISION, MISSION, AND PERFORMANCE TARGETS BASED ON QMS ISO 9001:2015 AT THE UNIVERSITY OF HASANUDDIN MAKASSAR ARSYAD Department of Sociology Universitas Hasanuddin,Indonesia DAT PULUBUHU Department of Sociology Universitas Hasanuddin,Indonesia SUPARMAN ABDULLAH Department of Sociology Universitas Hasanuddin,Indonesia MADRIS Department of Management Universitas Hasanuddin, Indonesia M.TAHIR KASNAWI Department of Sociology Universitas Hasanuddin,Indonesia RAMLI AT Department of Sociology Universitas Hasanuddin,Indonesia HASBI Department of Sociology Universitas Hasanuddin,Indonesia ANDI HARIS Department of Sociology Universitas Hasanuddin,Indonesia SURYANTO ARIFIN Department of Sociology Universitas Hasanuddin,Indonesia ANDI MUHAMMAD ARIF HARIS Department of Sociology Universitas Hasanuddin,Indonesia ABSTRACT This research aims to describe, elaborate, and analyze the pattern of interaction (social relations) of workers institutionally in perceiving the vision, mission, and performance targets based on the ISO 9001:2015 QMS. The data and information collection methods used were observation, interviews, and or FGDs as well as a documented information system. While the analysis technique was mainly using pattern matching analysis, and explanation building.