JURNAL PARIWISATA PESONA Volume 7 No. 2, December 2022 Print-ISSN: 1410-7252 | Online-ISSN: 2541-5859 Page: 319 - 325 Website: http://jurnal.unmer.ac.id/index.php/jpp/ Jurnal Pariwisata Pesona is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. The preception of the community in Gentan Village Bulu Sukoharjo towards the existence of its site as a cultural heritage asset Persepsi masyarakat Desa Gentan Kecamatan Bulu Sukoharjo terhadap keberadaan situs sebagai aset cagar budaya M. Bagus Sekar Alam * , Umi Yuliati, Tiwuk Kusuma Hastuti Fakultas Ilmu Budaya, Universitas Sebelas Maret, Surakarta, Indonesia ARTICLE INFO ABSTRACT Keywords: The preception of Gentan Villager that is unaware and unprogressively oriented on developing the existence of the potential site as cultural heritage site and a natural tourism village (geoheritage) is a concern. The low capacity of Gentan Village human resources is a factor causing their inability to manage and optimize the existence of the site as an asset that has added economic value. The purpose of this paper is to describe the natural potential of Gentan Village, analyze the opportunities, challenges, strengths and threats in an effort to organize and develop Gentan Village as a nature-based tourism village. This paper uses a qualitative descriptive method that relies on observational data, qustionnaires and interviews with three different social classes of people in Gentan Village. The purposive technique was chosen in taking samples of three informants consisting of community leaders, tourists and local residents. The results of this study indicate that the low index of human resources of the Gentan Villager has influenced their perception on the conservation, management and utilization of cultural heritage sites. Changing the perception of Gentan Villager into a society that is aware on developing cultural heritage into a natural tourism village (geoheritage) requires the participation of many stakeholders. The conclusion of this research was the preception of Sukoharjo Gentan villager doesn’t reflect as a community who has attention to its cultural heritage and doesn’t orient to make its village to be natural tourism destination. Cultural Heritage Sites; Nature Tourism Village; Participation; Perception Katakunci: Desa Wisata Alam; Partisipasi; Persepsi; Situs Cagar Budaya DOI: https://doi.org/10.26905/jpp.v7i2.6208 Corresponding Author: M. Bagus Sekar Alam bagussekaralam@gmail.com HOW TO CITE ITEM ABSTRAK Alam, M., Yuliati, U., & Hastuti, T. (2022). The preception of the community in Gentan Village Bulu Sukoharjo towards the existence of its site as a cultural heritage asset. Jurnal Pariwisata Pesona, 7(2). doi:https://doi.org/10.26905/jpp.v7i2.6208 Persepsi masyarakat Desa Gentan terhadap keberadaan situs belum mencerminkan sebagai masyarakat yang sadar cagar budaya dan belum berorientasi mengembangkan diri sebagai desa wisata alam (geoheritage). Sumber daya manusia masyarakat Desa Gentan yang rendah menjadi faktor penyebab ketidakmampuan dalam mengelola dan mengoptimalkan keberadaan situs sebagai aset yang memiliki nilai ekonomi. Tulisan ini selain memetakan potensi alam Desa Gentan, juga menganalisis peluang, tantangan, kekuatan dan ancaman dalam usaha menata dan mengembangkan Desa Gentan sebagai desa wisata berbasis alam. Tulisan ini menggunakan metode deskriptif kualitatif yang bersandar pada data observasi, quesioner, dan wawancara pada tiga kelompok masyarakat yang berbeda kelas sosialnya. Teknik purposif dipilih dalam mengambil sampel tiga informan yang terdiri dari tokoh masyarakat, wisatawan dan warga setempat. Hasil penelitian ini memperlihatkan bahwa indeks sumber daya manusia masyarakat Desa Gentan yang rendah telah mempengaruhi persepsi terhadap usaha