Madura Cultural Identity Construction in Contemporary Indonesian Literature S.Wasono 1 , S.R. Rusdiarti 2 , F.S. Nariswari 3 {sunu_wasono@yahoo.com 1 } Department of Literature, Faculty of Humanities, Universitas Indonesia Abstract. The rapid advancement of digital technology and mass communication has had a tremendous impact on human life. In the literary context, this condition undoubtedly affects the writer's thought, orientation, and creativity. The thinning boundaries of local and global cultures due to the "unifying" of this universe allow the stimuli and thoughts of people living in certain areas to penetrate the boundaries of space. In literary works, the results may no longer represent the thoughts and culture in which the author was born and grew up. This research will focus on the construction of Madurese literary cultural identity in the context of contemporary Indonesian literature. By using ethnographic research methods and deepened by the concept of collective cultural identity from Stuart Hall, it was found that literary life in Madura moves dynamically in the tug of war between local and global cultural roots, and a new generation of Madurese writers offers a new cultural identity construction that is more laden with social criticism and humanity. Keywords: cultural identity, identity construction, local cultures, Madurese literature 1 Introduction As a large and pluralistic country, Indonesia has a very rich literature and is coloured by the local cultures from Aceh to Papua. Madura, is one of the local colours that has contributed a lot to the diversity of Indonesian literature. Global issues compete strongly with the locality and cultural identity of Madura to become a story. Themes of pilgrimage, ancestors, local rituals, or clashes with customs are issues that almost always appear in Madurese literature. These issues are then collided with national and global issues which will lead to dilemma problems for the figures. The thinning boundaries of local and global cultures due to the "unifying" of this universe allow the stimuli and thoughts of people living in certain areas to penetrate the boundaries of space. In literary works, the results may no longer represent the thoughts and culture in which the author was born and grew up. There are not many studies on Madurese literature in the context of contemporary Indonesian literature. Several writings discuss traditional Madurese literature using the Madurese language. Azhar[1], Sari[2] and Irsyad[3] discuss the Madurese people and their basic character in traditional poetry, folk tales and short stories. Local wisdom in Madura is also discussed in the context of how it is applied in everyday life[4]. Meanwhile, Fatmawati[5] reveals the image of women and the thick patriarchal culture in Madura in a short story by Mahwi Air Tawar. In the context of world literature, studies of literature and cultural identity can be found in articles Kenyeres[6], Ojaide [7] and Sarikaya[8]. BASA 2020, November 04, Solok, Indonesia Copyright © 2021 EAI DOI 10.4108/eai.4-11-2020.2314218