1 Foreword (for Springer Proceedings - Business and Economics series) By Mark Anthony Camilleri 1 2 3 This is a pre-publication. Suggested Citation: Camilleri, M.A. (2023). Foreword, In A.L. Negrușa and M.M. Coroș (Eds.), Sustainable Approaches and Business Challenges in Times of Crisis (3rd Edition), International Conference – Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2023, Springer Proceedings (Business and Economics series), Springer Nature, Cham, Switzerland. I congratulate my colleagues, Adina Letiția Negrușa and Monica Maria Coroș for planning, organizing and leading their International Conference – Modern Trends in Business, Hospitality, and Tourism that was recently held at the Faculty of Business in Babeș-Bolyai University of Cluj- Napoca, Romania. I am honored to prepare my Foreword for the 3 rd Edition of    “Sustainable Approaches and Business Challenges in Times of Crisis”. I am very pleased to announce that this title features seventeen (17) contributions that were accepted for publication in Springer Proceedings in Business and Economics series. It covers a broad range of topics focused on business, tourism and/or hospitality, including tourism strategy, tourism planning, tourism policy, airline economics, crisis management, sustainable tourism, fund raising of non-governmental organizations, branding, tourism marketing, destination marketing, small town destination marketing, smart destinations, agri-tourism, mountain tourism, spa tourism, as well as on the adoption of disruptive tourism technologies (including Blockchain, innovative mobile applications, et cetera), among others. 1 Department of Corporate Communication, Faculty of Media and Knowledge Sciences, University of Malta, Malta. Mark.A.Camilleri@um.edu.mt 2 School For Journalism, Media & Integrated Marketing Communications, Northwestern University, Evanston, United States of America. 3 The Business School, University of Edinburgh, Edinburgh, United Kingdom.