_____________________________________________________________________________________________________ *Corresponding author: E-mail: minakshi0607@gmail.com; Advances in Research 21(12): 62-69, 2020; Article no.AIR.65012 ISSN: 2348-0394, NLM ID: 101666096 Impact of Print Media on Student’s Academic Performance of Varanasi City, India Minakshi Gautam 1* , Diksha Gautam 2 and Indira Bishnoi 1 1 Department of Home Science, Extension Education and Communication Management, Mahila Maha Vidhyalaya, Banaras Hindu University, Varanasi (U.P.), India. 2 Department of Family Resource Management, College of Home Science, A. N. D. U. A & T, Kumarganj, Faizabad, Ayodhya, Uttar Pradesh, India. Authors’ contributions This work was carried out in collaboration among all authors. Author MG designed the study, performed the statistical analysis, wrote the protocol and wrote the first draft of the manuscript. Authors DG and IB managed the analyses of the study. Author IB managed the literature searches. All authors read and approved the final manuscript. Article Information DOI: 10.9734/AIR/2020/v21i1230290 Editor(s): (1) Dr. Salem Aboglila, Azzaytuna University, Libya. (2) Dr. Figen Balo, Firat University, Turkey. Reviewers: (1) Teguh Arie Sandy, Ahlimedia Press, Indonesia. (2) Isaac Kofi Nti, Sunyani Technical University, Ghana. Complete Peer review History: http://www.sdiarticle4.com/review-history/65012 Received 24 October 2020 Accepted 28 December 2020 Published 31 December 2020 ABSTRACT The print media have assumed an essential role in our students’ daily lives. Print media has demonstrated an intense effect on students/school-going children. Print media is not necessary to have negative impact to children but also has a positive value to them. This study investigates that print media helpful in the academic performance of students selected from two different (one public and one private) schools of Varanasi city using a self-structured questionnaire as a tool for obtaining data while frequencies distribution and percentages of data were conducted to know comprehensively about data. It targeted 120 students between 11 to 19 years age group and find out that the print media helpful for their academic performance and the study also recorded the student’s subject stream, access print media sources, helpful in their academic achievements, encourage students to do something new, innovative, creative and different with their academic projects and assignments and got help from the print media sources. The result of the study revealed that cent percent of the selected students’ for the study were accessed print media Original Research Article