Psychology Journal: Research Open Volume 3 Issue 4 Research Open Psychol J Res Open, Volume 3(4): 1–12, 2021 Introduction Te case history we present grew out of a student competition to create more efective messaging regarding voting, specifcally getting people to say that they intend to register to vote. Pollsters and other political professionals ofen have a sense of what is important to the voter, in terms of substantive topics, such as the economy, the looming issues with health care, and so forth. Tere is a plethora of possible messages from which to choose, with the problem being which specifc topical message for which candidate. However, the important question on the table is, in the frst place, how to get people to register to vote. For the more difuse issue of ‘voting itself’, like the issue of ‘health maintenance itself,’ we deal with a more difcult problem. Tere is no pressing need, no issue to solve, no ‘pain points’ to address. Indeed, it is the exact opposite. Tere is an indiference to the democratic process, one that need not be explained nor studied, and whose origins are not relevant unless those origins can be marshalled to help identify an actionable solution. In other words, the general issue of ‘registering to vote’ is more difcult to understand [1]. Tere is no pressing fear on the part of the population. Rather, there is a creeping indiference, something which alarms a few people, but is irrelevant to many others until the consequences of such indiference destabilize the country or state or city, and the citizen’s pain begins [2]. Te year-on-year decline in Research Article Encouraging Citizens to Register to Vote: A Mind Genomics Cartography of Messages to the New York Voter Harvey Markovit 1 *, Laura Estefania Rodriguez Bejarano 2 , Hollis Belger 3 and Howard Moskowit 4 1 Pace University, New York, USA 2 Independent Researcher, Bogota, Colombia 3 Independent Researcher, California, USA 4 WICE, World Institute of Competitive Excellence, New York, USA *Corresponding author: Howard Moskowitz, WICE, World Institute of Competitive Excellence, New York, USA Received: November 11, 2021; Accepted: November 17, 2021; Published: November 30, 2021 those who do not vote has been noted by a variety of sources [3,4]. Te issues holding people back range from economics [5] to social alienation (Engler & Weisstanner, 2021), to inconvenience and forgetfulness in the wake of other commitments [6], all occurring in the advanced economies where there is freedom. Te situation in the United States is interesting because at the same time that voting is deemed to an important civic duty, registering for voting entails passively registering to serve on a jury, an opportunity to do one’s duty, but not a popular one [7]. In other countries the change in voting over years emerges as a mixed set of patterns. Tere are a variety of countries where the voting is declining, and others where the voting is increasing. And then there are the dictatorship, where it is mandatory to vote, and of course to agree with the slate ofered by the party. Te increasing apathy of voters over the years has not gone unnoticed. In 2016, coauthor Markovitz, teaching a marketing class, used Mind Genomics to identify the messages that one could use, and the venues for those messages, both with the objective to increase voting. Te idea way to fnd the diferent media used for each respondent, identify the strongest messages for the respondent (or group of respondents, called mind-sets), and then recommend the messages for each group, and the place to pick the messages. Tis dual strategy, optimize the message, and identify the right media, was done by the marketing class, and the results recommended [8]. Abstract 460 New York City based respondents participated in a Mind Genomics study to identify the messages which promote registering to vote. Each respondent evaluated 48 diferent vignetes, combinations of messages, created from a base of 36 messages. The vignetes for each respondent were unique, prescribed by an underlying permuted experimental design. The Mind Genomics design enables discoveries of mind-sets in the population (segmentation), and synergies among pairs of elements (scenario analysis). Data from the total panel revealed no strong performing elements driving intent to register to vote. Data emerging from three mind-sets revealed strong-performing elements for each mind-set. Scenario analysis, an analytic strategy which reveals synergies between elements. revealed the existence of far stronger messaging which could emerge by combining specifc pairs of elements. The data and straightforward analytic process suggest that systematic exploration of issues in public policy can quickly create a repository of archival knowledge for the science of policy, as well as direct recommendations of actions to be taken. The speed of the approach furthermore allows the method to be even more powerful, as the iterations retain the strong performing elements, eliminate the weak performing elements, and replenish with new, hitherto untested messages.