Journal of Humanities, Arts and Social Science, 2023, 7(2), 249-259 https://www.hillpublisher.com/journals/jhass/ ISSN Online: 2576-0548 ISSN Print: 2576-0556 DOI: 10.26855/jhass.2023.02.004 249 Journal of Humanities, Arts and Social Science The Roles of Public Relations on Maintaining Mutual Benefits between the Organization and Its Stakeholders: Kabridahar University in Focus Handebo Hankore * , Ahmed Hussen, Abdikarim Muhumed Department of English Language and Literature, College of Social Science and Humanities, Kebri Dehar University, Ethiopia. How to cite this paper: Handebo Hankore, Ahmed Hussen, Abdikarim Muhumed. (2023) The Roles of Public Relations on Maintaining Mutual Benefits between the Organization and Its Stakeholders: Kabridahar University in Focus. Journal of Humanities, Arts and Social Science, 7(2), 249-259. DOI: 10.26855/jhass.2023.02.004 Received: December 25, 2022 Accepted: January 22, 2023 Published: February 17, 2023 * Corresponding author: Handebo Hankore, Department of English Language and Literature, College of Social Science and Humanities, Kebri Dehar University, Ethiopia. Abstract Public relation is a profession about the creation and establishment of relationship among stakeholders or publics in a specific organization. The purpose of this study was about the role of public relations practitioners to maintain mutual bene- fits in the organization and its stakeholders. To study the role of public relation practitioners in the organization, the researchers employed use and gratification theory, system theory and stakeholder theory as a theoretical framework. To col- lect data from employees and public relation director, the researchers employed descriptive research design. On the other hand, to collect credible data the re- searchers were employed both qualitative and quantitative research approach. The total participants involved in the study were 260 based on the random sampling technique. To analyze the questionnaires, the researchers were used version 26 SPSS. The quantitative and qualitative data collected were respectively analyzed using statistical (descriptive and inferential) and thematic analysis respectively. The findings suggested that the public relation practitioners were not play their role of maintaining employees benefit in the organization. Similarly, public rela- tion practitioners were not playing their role maintaining organization’s benefit. Generally, public relation practitioners were not playing their important role to maintain the mutual benefit between the organization and its publics. Public rela- tion practitioners frequently used Somali TV to communicate with stakeholders. As the research finding shows lack of skilled man power, lack of adequate infor- mation and lack of budget and misconception of managers about public relations were the challenges of the practice of public relation. Keywords Public relations, mutual benefits, employees, organizations and roles 1. Introduction 1.1 Background of the Study According to Shahram and Mohammad (2016) Public Relations was used for the first time in the United States and the United States Post Office Railway Union and in the first decade of the twentieth century, this country was created the office of public relations at the institute. In 1906, the first private company which the public services offered to its customers was created. As indicated by Skandari (2004) in 1987 Association of Public Relations (IPR) provides a definition of public