1 ENTERPRENEURSHIP ORIENTATION AND BUSINESS STRATEGIES ROLE TO ACHIEVE COMPETITIVE ADVANTAGE IN THE SMALL AND MEDIUM ENTERPRISE Sri Retno Handayani 1) Intan Shaferi 1) Alisa Tri Nawarini 1) E-mail : handayani_sriretno@yahoo.co.id ishaferi@yahoo.com alisa_tri_nawarini@yahoo.co.id 1) Economics Faculty of Jenderal Soedirman University ABSTRACT Small Medium Enterprise developing indirectly help economics a state. But SME are still have various weakness from external and internal factor. Qualified human resource needed to settle that problem in the effort to render competitive advantage for enterprise. Competitive Advantage is a positioning be worked organization as effort to defeat competitor and increases firm performance. One of human resource development factor is ability in entrepreneur orientation. Entrepreneur Orientation will increase enterprise resource ability in establish business strategy that enterprise benefit so enterprise have uniqueness and Competitive Advantage to be compared with by the other firm. Keywords: Small Medium Enterprise, Competitive Advantage, Entrepreneur Orientation, Business Strategy ABSTRAK Perkembangan Usaha Kecil Menengah secara tidak langsung membantu perekonomian suatu negara. Namun UKM masih mempunyai berbagai kelemahan yang bersifat eksternal maupun internal. Kelemahan tersebut dapat diatasi dengan sumber daya manusia yang berkualitas. Pengembangan sumber daya manusia yang berkualitas dilakukan dalam upaya untuk mewujudkan keunggulan bersaing bagi perusahaan. Keunggulan bersaing adalah suatu posisi yang masih dikerjakan organisasi sebagai upaya mengalahkan pesaing dan meningkatkan kinerja perusahaan. Salah satu faktor pengembangan sumber daya manusia adalah dengan kemampuan orientasi kewirausahaan. Kemampuan orientasi kewirausahaan akan