Freight Mode Choice: A Regret Minimization and Utility Maximization Based 1 Hybrid Model 2 3 4 5 Nowreen Keya 6 Graduate Student 7 Department of Civil, Environmental & Construction Engineering, University of Central Florida 8 4000 Central Florida Blvd., Orlando, FL 32816 9 Tel: 1-321-352-9263; Email: nowreen.keya@Knights.ucf.edu 10 11 12 Sabreena Anowar 13 Post-Doctoral Associate 14 Department of Civil, Environmental & Construction Engineering, University of Central Florida 15 4000 Central Florida Blvd., Orlando, FL 32816 16 Tel: 407-718-3444; Email: sabreena.anowar@ucf.edu 17 18 19 Naveen Eluru * 20 Associate Professor 21 Department of Civil, Environmental & Construction Engineering, University of Central Florida 22 4000 Central Florida Blvd., Orlando, FL 32816 23 Tel: 1-407-823-4815; Fax: 1-407-823-3315 ; Email: naveen.eluru@ucf.edu 24 25 26 27 Submission Date: November 15, 2017 28 29 30 31 *Corresponding author 32 33 97 th Annual Meeting of the Transportation Research Board, 2018, Washington DC 34 35 Submitted to: AT015 (Freight Transportation and Logistics Analysis and Modeling) committee 36 for presentation and publication 37 38 Word count: 237 abstract + 5,046 text + 903 references + 3 figure + 3 tables = 7,686 equivalent 39 words 40 41