Modeling the continuance usage intention of online learning
environments
G
€
okhan Da
ghan
*
, Buket Akkoyunlu
Hacettepe University, Faculty of Education, Department of Computer Education and Instructional Technology, 06800, Beytepe, Ankara, Turkey
article info
Article history:
Received 3 October 2015
Received in revised form
14 February 2016
Accepted 16 February 2016
Available online xxx
Keywords:
Continuance usage
Information systems
Information quality
Online learning environments
Service quality
System quality
abstract
This study focused on the continuance usage intention toward online learning environments and also
proposed and empirically tested an integrated model to better understand the determinants of students’
continuance intention to use these environments. For this purpose, variables which may have an effect
on the continuance usage intention were examined and an “online continuance usage intention model”
was revealed. When the variables of the hypothetical model were determined, Technology Continuance
Theory, Information Systems Success Model, Cognitive Model and Information Systems Expectation
Confirmation Model have been practiced on. Empirical data from 467 public university students who had
used an online learning environment for the first time were tested against the proposed research model
by using path analysis. The results indicated that, confirmation of the usage of online learning envi-
ronments could be explained by information quality, system quality and service quality variables. 63% of
the variance of the satisfaction variable was explained by information quality, system quality, service
quality, confirmation, utilitarian value, outcome expectations and perceived value. Research results
confirmed the propounded constructs of Information Systems Success Model and Information Systems
Expectation Confirmation Model. In line with the obtained findings and results, some of the various
suggestions were provided for the next studies and implementations.
© 2016 Elsevier Ltd. All rights reserved.
1. Introduction
Continuous expansion of online learning, with the help of unique
and interesting learning platform designs and activities, has led to
enhancements in student learning processes. Interaction and
communication patterns within these environments are different
from face-to-face learning environments (Symeonides & Childs,
2015); students learn in a diverse environment through varied
modes of participation. On the other hand, various types of
communication styles, such as studenteinstructor communication,
studentestudent communication and student-communities’
communication, are considered about these learning environments
(Hung & Chou, 2015; Sharma, Joshi, & Sharma, 2016) and learners
have discussions with teachers/instructors and other learners
through the use of synchronous and asynchronous communication
tools (G€ okçearslan & Alper, 2015; Shukor, Tasira, & Van der Meijden,
2015). To understand online behaviour, researchers are concentrated
on conventional media behaviour and also new aspects which are
applicable to virtual environments (Esteban-Millat, Martínez-L opez,
Huertas-García, Meseguer, & Rodríguez-Ardura, 2014). There are
various studies in the literature of this area which emphasise that
active student participation in effectively designed online courses is
important for the success of these learning environments (Bourelle,
Bourelle, Knutson, & Spong, 2016; Harasim, Hiltz, Teles, & Turoff,
1995; Hranstinski, 2009; Mandernach, Gonzales, & Garnett, 2006;
Masters & Oberprieler, 2004; McKavanagh, Kanes, Beven,
Cunningham, & Choy, 2002; Sutton, 2001). There are also a number
of studies on the effectiveness of synchronous or asynchronous tools
used in environments where adequate participation and interaction
are ensured (Cheng, Par e, Collimore, & Joordens, 2011; Shana, 2009).
However, in order to ensure effective participation in online learning
environments, students must spend adequate time in the environ-
ment, participate actively and interact with both the teacher and the
other students. You and Kang (2014) emphasized that unsuccessful
online learners do not allocate enough time and effort within these
learning environments. To enhance online learning, it is necessary to
enhance online learner participation in online learning environ-
ments (Hranstinski, 2009).
€
Oncü and Çakır (2011) mentioned that
improving cooperation and communication among online learners
* Corresponding author.
E-mail addresses: gokhandaghan@gmail.com, gokhand@hacettepe.edu.tr
(G. Da ghan), buket@hacettepe.edu.tr (B. Akkoyunlu).
Contents lists available at ScienceDirect
Computers in Human Behavior
journal homepage: www.elsevier.com/locate/comphumbeh
http://dx.doi.org/10.1016/j.chb.2016.02.066
0747-5632/© 2016 Elsevier Ltd. All rights reserved.
Computers in Human Behavior 60 (2016) 198e211