Copyright Holder: This Article is Licensed Under: © Jefferson S. Marcelo. (2023) Corresponding author’s email: jeffersonmarcelo119@gmail.com Corresponding author’s email: xxx@xxx.com Journal of Social Entrepreneurship Theory and Practice, Vol. 2 No. 1 (2023) https://doi.org/10.31098/jsetp.v2i1.1588 Digitalized Tourism Practices of Selected Entrepreneurial Hotels in the Philippines Towards a Safe Travel Experience Jefferson S. Marcelo 1 * 1 Taguig City University, Philippines Received : June 25, 2023 Revised : July 10, 2023 Accepted : July 15, 2023 Online : July 31, 2023 Abstract The development and use of digital technologies are fundamentally altering how people live, work, travel, and conduct business, and they are also reshaping and revolutionizing the tourism industry. This study aimed to assess the digitalized footprint practices of selected hotels in the Philippines towards implementing a safe travel experience among prospective and regular tourists in the city and country. Moreover, it sought to determine whether a significant relationship exists between the perceived digitalized tourism experience and the commonness of availing services in the selected establishment in implementing a safe travel experience. The researchers used the Quantitative method to quantify data and generalize results from a sample of a target population. It involved one hundred (100) respondents consisting of customers and employees of the selected hotels in Taguig City. Convenience Sampling was used in this research; therefore, participants were chosen based on their availability and willingness to participate. The statistical test that was used in this research is Pearson Correlation Coefficient. This test was designed to determine the relationship or association between an independent variable (categorical data – Frequency of availing services in the establishment) and dependent variable/s (3 digitalized tourism experiences). Based on the result, it is concluded that there is a significant relationship between the respondents' perceived digitalized tourism experience and the commonness of availing services in the selected establishment in implementing a safe travel experience. Keywords Digitalization, Safe Travel, Technology, Taguig City Hotel, Tourism Practices INTRODUCTION Digitization is the conversion of analog data and processes into a machine-readable format, while digitalization is the use of digital technologies and data as well as interconnection that results in new activities or changes to existing activities in the Philippines. Digital transformation refers to the economic and societal effects of digitization and digitalization. The pandemic has shown us that tourism, along with other sectors, can quickly grow digitally: data shows that we have jumped forward 5 years. The greatest opportunity in tourism is to build back better and more sustainably, always through digitalization and smart use of data. It will be key to ensure that every actor is actively involved, from governance and regulators to SMEs. Digitalization blends the boundaries between markets and sectors; therefore, it plays a crucial role when it comes to competition and consumer protection (OECD, 2019). Starc et al. (2019) expressed that with the emergence of Industry 4.0 technologies, such as the Internet of Things (IoT), Big Data Analytics, Artificial Intelligence (AI), Blockchain, Location- based Services, or Virtual and Augmented Reality Systems, and their implementation in tourism. The influence of technology has changed the way human activities are performed, the mobilization of tangible and intangible resources, and the creation and acquisition of business opportunities. The widespread use of the Internet and the rapid technological evolution have revolutionized all the industries of the world, especially tourism. Nowadays, the tourism platform is becoming more and more boundless on the Internet, which is essential because tourism is an information-based Research Paper