FORUM EKONOMI, 22 (1) 2020, 152-163 http://journal.feb.unmul.ac.id/index.php/FORUMEKONOMI Copyright © 2020, FORUM EKONOMI ISSN Print: 1411-1713 ISSN Online: 2528-150X 152 Prediksi keterikatan tempat: motivasi, peringkat hotel berbintang, dan kualitas interaksi layanan karyawan Echo Perdana Kusumah 1* , Edi Suryadi 2 , Puspo Dewi Dirgantari 3 1,2,3 Sekolah Pasca Sarjana, Universitas Pendidikan Indonesia, Bandung. 1 Email: echopk@upi.edu 2 Email: edisuryadi@upi.edu 3 Email: puspodewi@upi.edu Abstrak Penelitian ini bertujuan memprediksi efek langsung dan tidak langsung variabel motivasi wisatawan terhadap keterikatan tempat. Pengaruh tidak langsung dimoderasi oleh peringkat hotel berbintang dan kualitas interaksi layanan karyawan hotel. Sampel berjumlah 320 responden yang merupakan wisatawan nasional dan model penelitian ini diuji melalui structural equation model. Sedangkan peringkat hotel berbintang sebagai variabel mediasi menggunakan analisis multi-group PLS- SEM. Hasil penelitian menunjukkan bahwa motivasi secara langsung memberikan nilai positif terhadap keterikatan tempat, sedangkan kualitas interaksi layanan memediasi hubungan antara motivasi wisatawan dan keterikatan tempat. Analisis multi-group menemukan bahwa hubungan antara konstruk berbeda menurut peringkat bintang hotel. Temuan ini memiliki implikasi penting bagi manajer hotel dan citra destinasi suatu daerah wisata. Kata Kunci: Satu motivasi wisatawan; peringkat hotel berbintang; layanan karyawan hotel Predicted place attachments: motivation, starred hotel ratings, and quality of employee service interactions Abstract This study aims to predict the direct and indirect effects of tourist motivation variables on place attachment. The indirect effect is moderated by the ranking of starred hotels and the quality of hotel employee service interactions. The sample consisted of 320 respondents who were national tourists and this research model was tested through a structural equation model. Whereas the star hotel rating as a mediating variable uses multi-group analysis PLS-SEM. The results show that motivation directly gives a positive value on place attachment, whereas the quality of service interactions mediates the relationship between tourist motivation and place attachment. Multi-group analysis found that the relationships between constructs differed according to hotel star ratings. This finding has important implications for hotel managers and the image of a tourist destination. Keywords: Tourist motivation; Star hotel ratings; Hotel employee services