Document details References (101) 38 of 41 CSR and branding in emerging economies: The effect of incomes and education ( Article in press ) , , , Department of Business and Marketing, University Pablo de Olavide, Sevilla, Spain Department of Marketing, University of Lima, Lima, Peru Toulouse Business School, Toulouse University, Barcelona, Spain Abstract Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the effect of CSR initiatives on consumer behavior on those economies, it seems that further research on this issue is necessary. In particular, we analyze the extent to which CSR affects the connection and links of the consumer to the brand (i.e., self– brand connection, brand engagement). The main contribution of the paper to the field is the analysis of the interaction between CSR and branding in the context of an emerging economy. To that aim, and also in a novel way, we use the Stimuli–Organism–Response (SOR) model for a sample of more than ȐȔȔ food and beverage consumers in Metropolitan Lima, Peru. Our results show that CSR effectively acts as a stimulus for consumers to identify and link to brands and that, in addition, these links generate buy-back (i.e., loyalty) and recommendation behaviors (i.e., WOM) which, in turn, create a great commercial value for companies. This research also analyses how incomes and educational levels moderate the intensity of such links. For practical implications, global trends in managing CSR and branding may be useful, although some cross-cultural and context-specific adaptations are necessary. © ȒȔȒȔ ERP Environment and John Wiley & Sons Ltd. Author keywords brand engagement CSR educational level emerging economy sustainability ◅ Back to results ◅ Previous ▻ Next SciVal direct export   Download  Print  E-mail  Save to PDF ⋆ Save to list ▻ More... View at Publisher Corporate Social Responsibility and Environmental Management 2020 Cambra-Fierro, J.J. a  Flores-Hernández, J.A. b Pérez, L. c Valera-Blanes, G. d   Save all to author list a b c  View additional affiliations  View references (101) ISSN: 15353958 Source Type: Journal Original language: English DOI: 10.1002/csr.2000 Document Type: Article Publisher: John Wiley and Sons Ltd ▻ View in search results format All SciVal direct export   Print  E-mail  Save to PDF Create bibliography PlumX Metrics Usage, Captures, Mentions, Social Media and Citations beyond Scopus. Metrics Cited by 0 documents Inform me when this document is cited in Scopus: Related documents , , (2017) Indian Journal of Physiology and Pharmacology , (2015) Shinrigaku Kenkyu , , (2014) Journal of Surgical Education Find more related documents in Scopus based on: ❓ ▻ View all metrics  Set citation alert ▻ ▻ Set citation feed Association of mental health to emotional intelligence in medical undergraduate students: Are there gender differences? Mahaur, R. Jain, P. Jain, A.K. Emotional competence in the multiple intelligences theory from the perspective of laypersons Nozaki, Y. Koyasu, M. Are there gender differences in the emotional intelligence of resident physicians? McKinley, S.K. Petrusa, E.R. Fiedeldey-Van Dijk, C. View all related documents based on references ▻ Authors ▻ Keywords Brought to you by Universidad de Lima MC Search Sources Lists ↗ SciVal