ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 Encouraged Intrusion and the Entering of a Subordinate Consumption Field-Exploring Changing Gender Distinctions in the Foodie Consumer Culture Sofia Ulver, Lund University, Sweden In order to investigate the potential of consumer culture in changing social relations, in this investigation we will immerse into the growing consumer culture of foodies occupying the historically feminine space of domestic cooking. This article offers a tentative theory on the entering of subordinate consumption fields in benevolent contexts. [to cite]: Sofia Ulver (2015) ,"Encouraged Intrusion and the Entering of a Subordinate Consumption Field-Exploring Changing Gender Distinctions in the Foodie Consumer Culture ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 415-520. [url]: http://www.acrwebsite.org/volumes/1019380/volumes/v43/NA-43 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.