__________________________________________________________________ Siyabonana: The Journal of Africana Studies, Volume 1, Number 2, Summer 2023 Copyright © The Author(s) 2023 Essay Black Power and Black Identity in Los Angeles: Renaming and Redefining Black Racial Identity Nationally and Locally M. Keith Claybrook, Jr., PhD m.keith.claybrook@csulb.edu Associate Professor of Africana Studies Department of Africana Studies California State University, Long Beach Abstract In the aftermath of the summer of 2020’s social unrest and the call for racial justice after the murders of George Floyd and Breonna Taylor, among others, many institutions around the country began to champion anti-racist, diversity, equity, and inclusion rhetoric. The attention given to Black students and employees at these institutions, however, has often reduced the broader concerns to a problem of representation. Although representation matters, being Black is more than a matter of representation. Understanding the ‘60s as a linchpin moment in the creation of a Black racial identity reminds current Black activists, and their allies, that a Black racial identity is about power, culture, and consciousness. This article examines the shift from “Negro” to Black during the Black Freedom Movement exploring Black Power advocates in California, in general, and Los Angeles, specifically. This article draws upon oral histories and autobiographies with content analysis revealing that Black