391 Copyright © 2013, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 19 DOI: 10.4018/978-1-4666-2851-9.ch019 INTRODUCTION The emergence of new communications tech- nologies in all areas of society has created a new situation in the classroom: we can integrate these technologies into the dynamic role of education, or we can avoid them. But its implementation becomes increasingly common. Particularly representative is the use of Smartphones in the classroom as a new system of communication and interaction among students, as we can see in the next sections. Ernest Redondo Polytechnic University of Catalonia, Spain Isidro Navarro Polytechnic University of Catalonia, Spain Albert Sánchez Polytechnic University of Catalonia, Spain David Fonseca Ramón Llull University, Spain Implementation of Augmented Reality in “3.0 Learning” Methodology: Case Studies with Students of Architecture Degree ABSTRACT This chapter discusses the impact of using social media resources and new emerging technologies in teaching and learning processes. The authors of this chapter focus on Spanish architecture-education framework by analyzing three case studies carried out by students fnishing architecture and building degrees. Students’ interaction with this resources is assessed, as well as their derived academic results, and the degree of satisfaction from students and teachers using these resources and technologies. To conduct the study, the authors worked with Web based freeware applications, such as Dropbox, blog- ging systems, Moodle, YouTube, Wikipedia, and Google Maps. Mobile devices, such as smartphones and tablets PCs, were used to test QR-Codes (Quick Response Codes) and Augmented Reality technology based applications as Junaio and Ar-Media Plugin.