Abstract—Sustainable development is a general trend that all humanity is moving towards. This problem requires solidarity and coordination to be carried out in all sectors and fields. One of the factors that actively contributes to ensure the success of sustainable development is communication. The paper systematizes the basics of development, sustainable development and development communication and points out the role and strengths of the media in information about sustainable development. Improving the quality of content and appearance of supporting press products, promoting sustainable development, will create conditions for press agencies to improve the quality and efficiency of the media. The results of this research will be a useful reference for press training institutions, to guide future journalists to exploit the press in supporting and promoting sustainable development in our local industry. Index Terms—Strengths, journalism, role, media development, sustainability, the press I. THE CONCEPT OF "COMMUNICATION DEVELOPMENT" AND "SUSTAINABLE DEVELOPMENT" A. "Development Communication" Development Communication (Development Communication) or Media for Sustainable Development (Development Support Communication) is a relatively new concept compared to the development history of journalism and - media industry. There are many different approaches to the concept of Development Communication (TTPT). However, these approaches have one thing in common that is "using media to promote development", or communication with the mission of sustainable development, or communication for sustainable development [1]. The basic idea of Development Communication is how to communicate the sustainable development goals of each country and each community, especially in developing countries [2]. This is a complex issue with many risks. Currently, most scholars and experts in the field of high school education think that high school journalism is a type of journalism and this type of journalism requires a special approach called participatory method. They reject the "top- down" communication model because, according to them, this model does not reflect the needs of the population. In communication - theory and basic skills, the authors also refer to the basis of their theory, the communication cycle, of which the public is the beginning and the end. Manuscript received November 20, 2019; revised January 12, 2020. Vi Thi Phuong is with Thai Nguyen University of Science, Vietnam (e- mail: Phuong_vt@tnus.edu.vn, phuongvi.tnue@gmail.com). Therefore, authors consider the public’s feedback as something important to their research [3]. At the same time, the book focusses on interactive media, multi-dimensional media and public participation. However, in the reality of journalism - media activities, these theories are gradually being focused. Each continent, region or country has its own specific problems, but developing countries' press faces more complex issues, probably because developing countries are at a stage with rapid and diverse changes in the process of seeking development models. Also, the development process itself is more diverse and complex [4]. Therefore, the developing press is both responding to the country's change process in the trend of global integration, and changing itself to meet the development needs of the globalization process. In response to the above issues, the growing press reflects the social nature of the development of media: means of information in - social communication; methods of social connection and intervention. The levels, that reflect the social nature of communication, are information - communication -> social connection -> social interventions. In other words, the ultimate goal of communication is social intervention; based on the basis of meeting the information and communication needs of the social public, the media demonstrates the means and methods of social connection, thereby creating social strength for social intervention, contributing to solving the emerging socio-economic issues. From the social intervention theory of the media, a brief description of the media intervention can be described as follows: The press provides information, knowledge and creates a forum for social communication for the public to have more opportunity to share knowledge, skills and experience according to actual needs and on issues raised. On that basis, it helps the public to expand their knowledge and provides a basis for changing their perceptions; Since then, the media has contributed to changing and adjusting the social attitudes and behaviors of the public and the community [5]. In the world of, the relationship between media and development, many researchers have put effort and time to learn about the power of this relationship. see: 1) Jean - Guyuaillan Court, (2000), Sustainable development: origin and concept, Sociology magazine, No. 2/2000 2) Melkote, S., (2003), Theories of Development Communication, cited in International and Development Communication: A 21st century Media for the Sustainable Development and the Strength of the Press Vi Thi Phuong International Journal of Social Science and Humanity, Vol. 10, No. 1, February 2020 22 doi: 10.18178/ijssh.2020.10.1.1008