Journal of Business Management and Economic Development E-ISSN 2986-9072 Volume 1 Issue 02, May 2023, Pp. 100-113 DOI: https://doi.org/10.59653/jbmed.v1i02.45 100 Comparison Adoption Application Music Playlist Joox, Spotify, & YouTube Music Using Diffusion Technology Theory Lila Setiyani 1 , Shiddieq Fathurrozaq 2 , Dudi Awalludin 3 STMIK Rosma, Indonesia | lila.setiyani@dosen.rosma.ac.id 1 STMIK Rosma, Indonesia | shiddieq.fathurrozaq@mhs.rosma.ac.id 2 STMIK Rosma, Indonesia | dudi@rosma.ac.id 3 Received: 02-05-2023 Reviewed: 10-05-2023 Accepted: 28-05-2023 Abstract Application playlist music start lots favored by people in Indonesia. There are several playlist music presented in the Play Store and the App Store. Among them Joox, Spotify, YouTube Music, and more lots again. This is interesting for we find out which one is the most suitable and popular in society. Objective study is to know comparison of Playlist Music applications among them Joox, Spotify, and YouTube Music among society. Diffusion Technology Theory was chosen as the framework for evaluating the reception of 3 apps. The procedure study started with collecting data based on variables from Diffusion Technology Theory. Collected data processed with the use of Application smart pls. Research results This shows variable influencing variables _ reception Joox Music Playlist application, Spotify and YouTube Music, among others Profit Relative (RA) effect to Activity Listen Music (Y), Compatibility (CT) matters to Activity Listen Music (Y), Complexity (CX) matters to Activity Listen Music (Y), Triability (TR) effect to Activity Listen to Music (Y), Observability (OB) influence to Activity Listen to Music (Y). Research results this can be used by providers of Playlist Music apps to develop possible features, liked by fans Music Playlists application. Keywords: Diffusion Technology, Music Playlist, Joox, Spotify, YouTube Music. Introduction The way people listen to music has changed dramatically as _ a consequence of fast progress in technology information. The millennial era is going on Like listening to music with shed through application computerized (Yollis & Netti, n.d.). With applications like Joox, Spotify, and YouTube Music, clients can create playlists _ from songs main them and rotate music in accordance needs. Users can explore various subgenres of music and discover music's new blessing applications. Besides that, a playlist can be shared with friends and users else, making the experience more social and interactive.