Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol.1, No.3 Agustus 2023 e-ISSN: 2962-8687; p-ISSN: 2962-8717, Hal 124-130 DOI: https://doi.org/10.59024/faedah.v1i3.259 * Ali Haydar, 20043010260@student.upnjatim.ac.id Pendampingan Para Petani Walet Melalui Penerapan Brand and Communication Marketing Oleh Markas Walet Assistance for Swallow Farmers Through the Implementation of Brand and Communication Marketing by the Swallow Headquarters Ali Haydar 1 , Augustin Mustika Chairil 2 Universitas Pembangunan Nasional “Veteran” Jawa Timur Email : 20043010260@student.upnjatim.ac.id , Agustin.mustika.ilkom@upnjatim.ac.id Article History: Received: 20 Mei 2023 Revised: 18 Juni 2023 Accepted: 09 Juli 2023 Abstract : Mentoring has become one of the important factors in improving the quality of knowledge and marketing for swallow farmers. The research aims to explore the assistance of swallow farmers through the application of Brand and Communication Marketing by the Swallow Headquarters in increasing the knowledge and marketing of swallow farmers. In the context of sales, brand assistance and communication marketing help swallow farmers in increasing sales of their swallow products. With the right communication strategy, they can communicate the benefits, value, and uniqueness of swallow products to potential consumers, which in turn drives consumer interest and influences purchasing decisions. In addition, this assistance also expands the market reach of swallow farmers and helps them in building stronger relationships with consumers through relevant communication channels. Keywords: Assistance, Brand and Communication Marketing, Swallow Farmer Abstrak Pendampingan telah menjadi salah satu faktor penting dalam meningkatkan kualitas pengetahuan dan pemasaran bagi para petani walet. Penelitian dibuat bertujuan untuk mengekplorasi pendampingan para petani walet melalui penerapan Brand and Communication Marketing oleh Markas Walet dalam meningkatkan pengetahuan dan pemasaran para petani walet. Dalam konteks penjualan, pendampingan brand and communication marketing membantu petani walet dalam meningkatkan penjualan produk walet mereka. Dengan strategi komunikasi yang tepat, mereka dapat mengkomunikasikan manfaat, nilai, dan keunikan produk walet kepada konsumen potensial, yang pada gilirannya mendorong minat konsumen dan mempengaruhi keputusan pembelian. Selain itu, pendampingan ini juga memperluas jangkauan pasar petani walet dan membantu mereka dalam membangun hubungan yang lebih kuat dengan konsumen melalui saluran komunikasi yang relevan. Kata kunci: Pendampingan, Brand and Communication Marketing, Petani Walet